Why is the business plan related to the life and death of a startup?
Because an excellent business plan, like an excellent resume, can quickly impress investors and bring a team back to life. And a bad business plan can only sink to the bottom of the sea forever.
The template of this business plan comes from Sequoia Capital, a well-known venture capital institution in China. Investment enterprises include Sina.com, Alibaba Group, JD.COM Mall, Vipshop, Jumeiyoupin, Douban.com, Gaode Software, Bona Film and Television, Peak and other large enterprises.
Sequoia BP template is concise, clear in logic and reasonable in structure, which is very convenient for entrepreneurs to learn and use.
Sequoia Capital: Business Plan Template
The business plan includes:
I. Company objectives
From a higher perspective, explain the company's goals with a long-term vision and show your long-term vision.
Second, pain points and needs.
Clarify the existing pain points to be solved. It is more effective to show the pain points with pictures or charts and explain the pain points with stories.
Third, the solution
Describe your product in one sentence. What are the key functions? How to solve pain points?
Fourth, why choose this opportunity?
Show that the company is in tune with the opportunity. What needs to be clear is that this is not only meaningful today, but also meaningful in the next three to five years.
Verb (abbreviation of verb) market share
Determine your target customer base, potential market range (top-down), service market range (bottom-up) and available market range.
Competitiveness of intransitive verbs
Who are the existing or potential competitors in the industry? What are their advantages and disadvantages? Compared with them, what are your competitiveness and core advantages?
Seven. product
What kind of products or services are you going to provide to meet the demand, and how do you solve it, including forming factors, functions, characteristics, product structure, intellectual property rights, etc.
Indicate the development path of your product from 0 to 1.
Eight, business model
Write down your company's business model, including profit model, pricing, average number of customers/life cycle, sales and distribution channels, customer/potential customer list, etc.
Nine, the team
Show team members the experience and why it is worth financing the project.
Show well-known companies and famous schools where logo has worked;
Show the names of key members, their headshots, past professional backgrounds, and highlight the ability matching of roles.
X. finance
What is the company's future profitability? Do you need financing? How much does it cost and how to use it?
Financial planning is often supported by another more important document, which usually needs to be analyzed for 3-5 years.
In the business plan, the following financial contents need to be listed-