As the first commercial wireless TV station in Hong Kong and the largest Chinese media group in the world, TVB's long-term film and television dramas occupy an important position in the market industry. From the wave of martial arts dramas in the 1980s to the trend of fashion dramas in the 1990s, TVB has created many well-known works, such as Shanghai Beach, Legend of the Condor Heroes, Great Times, Genesis, etc., which made the audience appreciate a lot of treasures and injected great vitality into the screen that lacked content at that time.
In the course of 45 years' development, TVB's business has spread all over the world, including program distribution, pay TV, music, movies, publishing and other industries. In addition, TVB has a large number of producers, screenwriters, artists and other staff, bringing together the top production teams in Hong Kong. In order to meet the needs of the mainland audience market, TVB has moved a large number of film and television dramas to the mainland to shoot, cooperated with a number of mainland film and television drama distribution companies, and invited mainland media to participate in activities in Hong Kong to expand and strengthen the influence of TVB film and television dramas in the mainland. In order to seek a better way for the joint development of Hong Kong and mainland film and television industries, with the sincere promotion and unremitting efforts of many parties, Shanghai Emerald Oriental Communication Co., Ltd. was formally announced, marking a new era of joint development of Hong Kong and mainland film and television industries and creating a win-win situation.
CMC, the promoter of behind-the-scenes capital, builds a cultural investment platform in China.
China Cultural Industry Investment Fund (CMC) is the first RMB private equity fund in China that focuses on investment and financing of cultural and media industries. Headed by Mr. Li Ruigang, Chairman of Emerald Oriental TVBC, it was approved by the National Development and Reform Commission in April 2009 with a fund scale of 5 billion yuan. On the one hand, the fund pays attention to the cultural media industry at home and abroad, provides market-oriented financing for some mature companies and carries out strategic mergers and acquisitions; On the other hand, the Fund is also committed to "going out" of China culture, intervening in the international media market by means of capital, and exploring the construction of a global media investment and operation platform belonging to China.
SMG and TVB join hands to create a better future.
As another shareholder of TVBC, SMG Shanghai Oriental Media Group Co., Ltd. has always been the second largest media group in China after CCTV, and has been rated as the most dynamic and far-sighted media organization in China by the international media community. The joint venture to establish Jade Oriental TVBC can be described as a perfect match. Mr. Jin, CEO of Emerald Oriental, is also the vice president of SMG. Since he became the director of SMG advertising management center in 2006, he is now in charge of the advertising management of the group. The advertising revenue of SMG increased from 3 billion yuan in 2005 to 7 billion yuan of 20 1 1. Being good at integrating superior resources, being close to market demand, international vision and rich local experience will help TVBC successfully realize its second venture in the Mainland.