When pricing, they made a careful study and analysis. Considering that this product first appeared in the United States, there was no competitor, there was a shortage of materials in the postwar market, buyers were curious about novelty, and they pursued novel gifts, and so on, they decided to take a quick grab strategy and sell it to retailers at a price far higher than the cost of each piece 10. At that time, the production cost of each pen was only 0.50 dollars. Retailers sell them at a price of $20 each, and the products are all the rage in the United States, and Renault has made huge profits. Because the production process of ballpoint pen is relatively simple, it quickly attracted a large number of competitors, and the product price dropped rapidly. The retail price dropped to $0.70 each and the production cost dropped to $ 0. 10 each.