1. By introducing strategic capital, enterprises can quickly expand their scale, so that when they go public in the future, the company can improve its image of capital market financing ability, which is conducive to the listing image and is more likely to be supported by investment banks and sought after by investors.
2. The purpose of the company's listing is to realize the company's development strategy. Strategic investors will generally invest a lot of money to make up for the shortage of existing funds and cater to the listing needs of companies.
3. Generally listed companies are not familiar with how to operate the company's listing. Introducing strategic investors is a multiple demand. First, the change of ownership structure can play the role of reasonable packaging and advertising.
4. Moreover, general institutional investors do equity investment all the year round, and know and are familiar with the process to be taken by a company when it goes public. Have a very extensive network of relationships.
How to introduce strategic investors
1. Looking for prospective investors
Before preparing to introduce strategic investors, we should first have an overall understanding of venture capital companies at home and abroad, that is, which venture capital companies are there at present, where they are located, how strong their financial strength is, how well-known they are, which projects they have invested in, their operating performance and investment scope.
Then we will seek interested investors according to the needs of the company.
Second, choose to love investors.
After finding prospective investors, start-up enterprises can choose 3-5 prospective investors as their love objects according to the actual situation, and then start contact and interview.
But before contact, we must carefully understand the basic situation of these investors, such as qualifications, performance, value-added services provided and so on.
Third, contact and interview with strategic investors
When you choose a favorite investor, you need to have contact and interview with the investor. In the process of contact and interview with strategic investors, enterprises should also have a tenacious spirit. Once the basic conditions are consistent, some effective measures should be taken.
If an enterprise can be recommended by a lawyer, accountant or "authority" in an industry that strategic investors trust, then the possibility of gaining the trust of venture capital companies will be much improved.