1, sales staff should have a comprehensive, in-depth and meticulous understanding of the products they sell, and reach the professional level. You know, customers have been selling this product for a long time. He should have a basic understanding of this product. Don't underestimate the intelligence, knowledge and experience of customers. It is easy to ask for trouble. However, as the saying goes, "Where can a buyer be a seller?" This puts higher demands on the professional level of business personnel. If your product knowledge is similar to that of customers, it is difficult for you to help and promote customers. If your product knowledge is even worse than his, you'd better leave as soon as possible. No customer will respect an unprofessional salesman. In addition to understanding the performance, structure, characteristics and advantages of your product from a macro perspective, it is best to know more about the problems that are prone to occur in this product and various possible or feasible solutions. In this way, you can be slightly better than the customer in details, and the customer will naturally believe in you. (as a product expert)
2. Marketers must have a systematic understanding of the sales policies of their own enterprises. Team warfare is popular now, but every business person should thoroughly grasp the relevant policies of the company so as not to say differently. These include: brand, variety, specification, price, regional planning and protection, payment system, distribution policy, cumulative sales incentive policy, advertising cost allocation policy, logistics, decoration, promotion, public relations activity expenses, provision and cost arrangement of various accessories, complaint handling mechanism, return and claim settlement methods, conditions for cooperation termination or suspension, and so on. "Speak first, then don't be chaotic", the front is blurred, the back is constantly cut, and the reason is chaotic. The more skilled the old business, the clearer the understanding of these projects and processes, and the natural basis for talking to customers. (As the authoritative representative of the enterprise)
3. Have a certain understanding and mastery of the development and competition dynamics of the whole industry. Compared with dealers, factory salesmen have innate advantages in collecting and transmitting industry information, such as the price trend of raw materials, the price adjustment trend of finished products, the adjustment of company personnel and policies, the advertising and promotion trends of brands in the same industry, jokes and scandals in some industries, the development of other fields of enterprises, and the management methods of some model customers. You can always preach to customers selectively, which is actually educating and guiding customers and increasing their dependence on your information. (as an industry spokesperson)
4. Master marketing theory and practical knowledge systematically. Enterprise marketers, together with local general agents, regional distributors, distributors, terminal retailers and their subordinates, actually do one thing, that is, sales. Because enterprises have a wider range of personnel, stricter standards and scales, and more opportunities to receive professional training, customers generally respect factory personnel and hope to learn from them and get guidance and help. Therefore, marketers must have a good knowledge of marketing theory, which can be used by me. Only by timely and effective targeted criticism and suggestions on the customer's product structure adjustment, terminal image display, advertising promotion, public relations, as well as loopholes and problems in business management, development strategy and operational tactics combination can we really have an impact on customers. (as a management consultant)
5. A salesman who only talks about business, work, products and market, is it boring to think about it by himself? Customers may respect you, but they don't like you and stay away from you. Therefore, sales staff must also read more books and newspapers, and prepare some important news, entertainment news, lace news, humorous jokes, gossip and so on. Sometimes they can chat with customers and adjust the atmosphere, which is also conducive to successful business development. In particular, the closer you get to your customers, the more you need to establish contact with them. When visiting a stranger, you might as well say opening remarks or closing remarks to increase your affinity. (As an away entertainment guest)