It is understood that the commercial project was transformed from the original Lotte Mart project and positioned as a mid-range community-based business. In order to differentiate itself from the Indigo shopping center in the business circle, the project adopts the "buyer system" mode in the operation of its important selling point "brand clothing super discount store".
In this regard, industry insiders said that buyers' shops with operating characteristics can really attract passengers, and consumers will have the experience of scouring for good goods. However, as a buyer model, they usually face the pressure of cost and inventory, so if they want to do well, they have high requirements on the buyer's ability to choose goods and the ability to operate the mall.
Reopen the project:
The commercial area of B.P. Maxcity Bitaomai Life Plaza is about 40,000 square meters, which belongs to the stock reconstruction project of Jiuxianqiao area, formerly known as Lotte Mart Supermarket. On September 20 17, after Lotte Mart withdrew from China, Wumart took over the Jiuxianqiao project, and then cooperated with B.P. Maxcity Bitaomai Life Plaza operated and managed by Beijing AoteFick Commercial Development Co., Ltd.
Nearly two years after Wumart took over the original Lotte Mart project, the transformed Bitaomai Life Plaza opened not long ago. The 40,000-square-meter area consists of supermarkets, head stores -B.P. Maxx brand clothing super discount stores and restaurants, including Wumart with an area of about 5,000 square meters and super discount stores with an area of about 7,000 square meters. The remaining areas are catering formats and some other community commercial supporting projects.