Nowadays, quality, function and intelligence have become the three elements of future product design and development. Quality has begun, intelligence has become inevitable, and only functionality is still at the starting line. Under the trend of the times of healthy and green living concept, product functionalization will become a new way out for product development. How to develop functional products? How to seize the opportunity of functionalization has become a new topic for business owners. The so-called "function+"is to realize the functionalization of new products by using new technologies and product integration. In particular, health functionalization and green functionalization are the first choice for new product development in recent years. At present, with the explosive rise of hydrogen molecular health industry, environmental protection physical washing industry and porcelain energy health care industry, many enterprises have begun with foresight. It is in this historical background that Shandong Qimu Health Technology Co., Ltd. took the lead in launching the global function+strategy. Relying on the world's advanced functional ceramic technology, the functions of hydrogen molecule, physical washing, porcelain health care, hot spring bathing, green agriculture and beauty are integrated into new products to form new products with unique functions, which can not only enhance the added value of new products, enhance competitiveness, but also realize product upgrading. It will also enable enterprises to jump out of the chaotic Red Sea competition and move towards a healthy and sustainable development path. Qi Mu is currently the director of Mineral Materials Branch of China Silicate Society and the deputy director of Eco-environmental Materials Branch of China Instrumentation Society. He is also a pioneer in three industries: physical washing, hydrogen production from minerals and environmentally friendly ceramic filter materials.