Model essay on company establishment plan
I. General situation of the enterprise
XXX Food Trading Co., Ltd. was established, with a capital of 500,000 yuan from industrial and commercial registration. Business scope: wholesale and retail, stereotyped packaged food, beverage, canned food, non-staple food seasoning, health food, daily necessities, stationery and clothing. Mainly engaged in food trade activities. Mainly acting as an agent and distributing the products of food production enterprises. Entrepreneurship in Fujian. Mainly sold to all kinds of large supermarkets, supermarket chains, wholesale to similar trading companies and circulation markets. The company has a website to communicate with customers.
Second, the personal situation of the business plan
I am the legal representative of XXX Food Trading Co., Ltd., 44 years old, female. University culture. Married (husband is a civil servant, daughter goes to school) and used to work in YYY canned food factory. Familiar with various technological processes and links of food production? I worked as a business supervisor in the sales department and lost my job during the transformation of state-owned enterprises. I chose to start a business, do things I am familiar with and carry out food business activities.
Third, the market evaluation
A) To enter the market, first of all, there must be a first-line brand in the industry, which mainly has two points:
(a) brand products to enter the market to promote other products.
4. Reconciliation on time. Do a good job in the corresponding relationship with all departments of the supermarket in order to recover the loan desire on time and on schedule. ,
5. Solve all kinds of problems complained by consumers due to quality problems in time, communicate with manufacturers in time and provide all after-sales services. Implement the contract with the manufacturer. Strive for their greater support and strength in marketing.
6. Distribute the products distributed to the same trading companies, and put those enterprises into Super Bree for marketing. For example, Tianjin Development Zone Tianwei Food Co., Ltd. introduced our products to five stores in Carrefour supermarket and six stores in Beijing.
7. Do a good job in the circulation of products, that is, the field of batch release.
8. The network reconciliation platform has been established. Conduct online transactions with qualified supermarkets and commercial customers.
9, the use of financial software for marketing management
Verb (abbreviation for verb) Sister organizational structure of enterprises.
As a legal person, I own 90% of the company's shares? Other shareholders account for 10%. There are 8 registered employees, 6 of whom are women, 7 of whom have their own unemployment certificates, and 6 of whom have gone through preferential reemployment activities. 48 years old, seven people. 1 is a laid-off worker. The enterprise was recognized as a "labor-employing enterprise" by Tianjin Labor Insurance and Retirement Bureau, and handled the preferential policy of exempting enterprise income tax for three years from June 65438+ 10/in Hedong District State Taxation Bureau. The enterprise formulates post responsibilities, signs a three-year labor contract with employees, and confirms it in the labor and social security department. Participated in social endowment insurance, successfully transferred files for five employees, and the enterprise has a complete organization.
Intransitive verb fixed assets
We have a Wuling brand bread year, a Dafa van, two fax machines, three computers, three printers, two fixed telephones, four mobile phones, special desks and complete appliances.
Seven, the monthly liquidity150 thousand yuan, can be balanced in its own funds and factory loan support. It is estimated that the sales in the first year will be about 6.5438+0.8 million employees, and the marketing expenses in the first year will be 654.38+0.3 due to the expenses of entering the factory, promotion and bar code maintenance in the supermarket market. 80 thousand yuan salary 9. 80 thousand, rent: office 9000, warehouse 2 1 000, depreciation 3000, insurance 2000. 40,000 yuan, the registration fee is 4,000 yuan. The average annual sales profit is 60,000 yuan. The gross profit is 35. 70,000 yuan is the first year for a new office enterprise to enter the market. In the current market environment. Guaranteed level is victory. The sales expenses in the second year are planned to be reduced by 50% (see attached table).
Eight, new trends, new ideas, the use of e-commerce platform to establish online supermarkets. Through nearly a year of entrepreneurship and market operation. With my economic ability, it will be more difficult to expand in the polar direction, but not in the horizontal direction. Can it develop vertically? I have a good eye for e-commerce platforms. Run a supermarket on the Internet, serving 1% of the nearly 3 million residents in Tianjin, ordering online, ordering by phone, and delivering goods to the door within 24 hours, organizing a logistics team for unemployed people in their forties and fifties like me, and serving modern fast-paced survival groups. Let's go our separate ways, let the unemployed get jobs, let modern people get services and save time. It is planned to open online 1. Non-staple food seasoning counter 2, exclusive rejection of grain and oil 3, exclusive rejection of convenience food 4, exclusive rejection of snack food 5, brewed food counter 6, tobacco and alcohol beverage counter 7, sugar-free and health food counter 8, exclusive rejection of baby food 9, household goods counter 10, personal goods counter target, as long as you have a house, click on our online supermarket. Deliver all your daily necessities to your door. Let you save time, effort and money! The profit is about 25%: logistics 10%, operating expenses 10%, and profit 5%.
Nine. Cash flow plan If I open an online supermarket, my cash flow will be very difficult. I will try to apply for a loan for the online supermarket. My idea is: do business well, open up new channels to avoid big risks, and online supermarkets get business support from manufacturers and agents. If the goods can't be sold, they can return them and exchange them. Among the supply contracts signed by online supermarkets, it is an extremely important one (see attached table for cash flow).
I overcame all kinds of difficulties in starting a business. We have received support and help from families, women's entrepreneurship service centers and national support policies. We will make unremitting efforts. Stick to it and repay the society. Expand the enterprise, upgrade the enterprise and be a qualified entrepreneur.
(2) Consumers need brand-name products. However, spleen products are not profitable. Around 10%. For example: Shanghai Kawasaki Food Co., Ltd. and Yuehua Canned Food.
B) To be an agent for second-tier brands, first of all, the quality is excellent, and at the same time, we can compete with the products of the same brand for market share in price, and we can make enough profit, about 33%. Example: Sufu series products of Shaoxing County Heng Food Co., Ltd., Zhejiang Province.
C) Acting as an agent to distribute local products. Take advantage of the psychology of consumers in this city. A familiar time-honored brand, with ancestral customers. The profit is around 20%. Example: Haihe brand canned products of Tianjin Benz Food Co., Ltd. ..
D) selling mature products sold by other trading companies. For example: Hebei Yida canned leisure series products.
E) exploit the market gap. Use the registered trademark of the enterprise. He Ying brand series kneeling vegetable head. Examples: Flammulina velutipes, fresh mushrooms, small bamboo shoots, etc. Chengdu Shuwang Fish Head Food Co., Ltd. (the enterprise has the standards for producing export products) is produced according to the production and processing standards of the State Bureau of Technical Supervision (different from the products produced by other enterprises with enterprise standards). In the sampling inspection of product quality by law enforcement departments, the ingredients are not enough to ensure product quality. Ensure the food safety of consumers.
The end production of vegetables is very seasonal, and large enterprises (because it is not rolling production) are not suitable for production and processing. However, small enterprises can't realize autoclaving process, which increases the cost of raw material selection. The use of preservatives often leads to excessive sulfur dioxide. Damage to people's diet health is the focus of law enforcement departments' resolute crackdown, and ensuring the best quality products is the foundation of stabilizing the market. At the same time, this series of private brand products is also the basic product in the company's future economic activities, and also the main commodity of Linli, which has brand significance.
To sum it up. The enterprise I founded should enter the market steadily in product structure.
Fourth, the marketing plan
1. Promote the products of this enterprise to other products with brand products in the form of supermarkets. Promote all kinds of supermarkets to adapt products (large sales factories and chain convenience supermarkets should divide products from commodity distribution and specific consumer groups). According to the classification and planning, products that are mainly convenient for consumers (in residential areas), non-staple food seasonings and canned vegetables will be pushed to 228 convenience stores of Gong Jin Supermarket Co., Ltd., while 55 stores of Wumart Convenience Supermarket mainly purchase from the original Wanjiali Supermarket and food stores in various districts, and introduce products consumed by residents closer to the state, plus products consumed by mobile purchasing power. Example: Add some closed food.
2. Wumart General Supermarket has 14 stores (including 10 in Rong Da Supermarket). There are 1 stores in wu mart, 3 stores in Milan and 4 stores in Century Lianhua Supermarket, Xinyijia Supermarket, Xinmao Supermarket, Wuhe Supermarket and Haoshou Supermarket. All these are sold as complete products.
3. The products in operation have entered the supermarket, but their marketing has not ended, and they are promoted according to the single items in the series. Promote the sales of series products by single product promotion, arrange shop inspections for salesmen, replenish goods in time, and ensure that supermarket orders are delivered to shops within 24 hours after they are issued.
I recommend it carefully.