When adopting this strategy, enterprises treat all parts of the market equally, and only pay attention to the similarities and differences of people's needs, regardless of differences. It tries to launch only one product and meet the needs of the vast majority of buyers with a single marketing strategy.
2. Differentiated marketing
When using this strategy, enterprises recognize the differences of different market segments, design different products and marketing schemes according to the characteristics of each market segment, and occupy each market segment by using the differences of products and marketing to obtain large sales.
3. Centralized marketing
Faced with multiple market segments, enterprises want to occupy most and all markets as much as possible. However, if enterprise resources are limited, high hopes will become unrealistic dreams. Wise entrepreneurs would rather concentrate on winning one or several market segments than spreading limited manpower, financial resources and material resources in all markets. If you can occupy a high share in some markets, it is far better than getting a negligible share in all markets.
Intensive development strategy
1) market penetration: that is, the company takes various more active measures to expand the sales of existing products in the existing market by the following ways:
(1) On the basis of maintaining existing consumers, through various marketing means such as price strategy, promotion means and channel change. , so that the original customers buy more of our products;
(2) Use all kinds of competitive means to attract customers from competitive enterprises and buy our products instead.
(3) We should also try our best to stimulate and urge customers who have never bought our products to buy them.
2) Market development: refers to the company's strategy of using existing products to develop new markets. There are two main ways to develop new regional and international markets; Develop new uses of products.
3) product development: product development means that a company can increase its sales by improving its existing products. Improvements to existing products include improving product performance and increasing product design, varieties, specifications and models.