(1) listing reason:
1, the essence of listing is to expand strategically and become bigger.
2. Exploiting acquisition, new product research and development, channel construction and brand marketing.
3. If the scale is further enlarged and diversified, it needs to be listed. There is no right or wrong strategy to decide whether to go public.
(2) Reasons for unlisting:
1, the industry is stable, needs deep cultivation, needs good brands, is recognized by brands in the market, and can do better without listing.
2. If an enterprise has abundant cash flow, is not short of money and doesn't know what it can do with the money, there is no need to go public, such as Huawei.
Second, listing is a process of standardization and management improvement.
(1) restructuring and listing: establishing a modern enterprise system.
Enterprise restructuring: the core is the transformation of economic mechanism and the innovation of enterprise system.
Staying or Leaving Personnel: A Difficult Problem in System Reform
1. Employment of professional managers.
2. Competitive recruitment and selection.
(2) Innovation: business, technology, organization and talents (tangible resources), culture, process, leadership, information and digitalization (intangible resources). Including: system innovation, management innovation, team building innovation, corporate culture innovation, product service innovation and business platform innovation.
Third, listing forms a complete modern corporate governance structure.
1. Corporate culture construction: focusing on people-oriented management, focusing on building core competitiveness and aiming at promoting employee development.
2. Internal strength and external image.
3. Distribution assessment system: the establishment of salary distribution scheme and salary system.
4. Innovative talent selection mechanism.
5. Innovate the talent distribution mechanism: improve the salary system for professional ranks.
6. Take social responsibility: take the initiative to care about student donations, or set up a donation fund.
Fourth, the benefits of listing:
1, reduce the company's capital cost, improve the company's value, attract the attention of the media and the public, and increase the opportunities for market expansion.
2. The perfection of corporate governance structure and the standardization of financial and legal systems will also have long-term benefits for the company's development.
3. The biggest function of listing is to reduce financial risks.
4. Financing difficulty is the most prominent problem in the development of small and medium-sized enterprises. Listing financing can solve the capital problem and enhance the brand value of enterprises.
Disadvantages of listing verbs (abbreviation of verb);
1, the biggest disadvantage is that many enterprises are carried away by money and can't play a role.
2. Shareholders' returns may shrink.
3. Listing will increase the management pressure of the company, and there will be many obvious costs (manpower input will increase, directors, accountants, brokers).
Six, the challenge of listing:
The reform of enterprise capital structure, the introduction of strategic investors, need to accept supervision, need to disclose information that does not need to be disclosed. It requires a one-time or continuous payment that is much higher than the past operating costs in order to make the enterprise conform to the specifications.
Seven, the process of listing:
1, listed companies must establish a set of standardized management system and financial system.
2. Listed companies need to meet the number of shareholders, ownership structure, financial indicators and other indicators.
3, the government: one enterprise and one discussion to help solve the specific problems encountered in the listing process.
4. The enterprise prepares IPO application documents (prospectus) for the initial public offering.
8. At the end of each year, listed companies will release the annual report of this year to shareholders for reporting to all shareholders.
Content: Make a year-end summary of the overall operation this year.
Main indicators:
1. Overall operation of the whole year: total annual sales and monthly sales, compared with last year.
2, the use of media publicity information and expenses (newspapers, outdoor, Internet, exhibitions, promotional materials).
3. Sales and marketing expenses of main varieties: the main market operation methods and expenses and what kind of effects are achieved.
4. Enterprise marketing: the overall market layout such as brand promotion, market development and customer development.
5. The use of fixed operating expenses of the enterprise: including the expenses of the enterprise site, water and electricity, network, office supplies, vehicle fuel, employee salaries, etc.
IX. Possible problems of listed companies:
1, the enterprise's performance appraisal of employees, the improvement of enterprise cohesion, the cooperation and communication among various departments within the enterprise and the implementation of various policies and strategies of the enterprise.
2. Market development: whether the business operation mode and the direction of expenses use are reasonable, whether they conform to the market reality, whether the market operation is effective, and whether the ratio of expenses to sales is reasonable.
X. Orientation of listed companies: professional and excellent.
1, strengthen the main business, make big profits and become a famous brand.
2. Five-year development strategy of the Group: a modern enterprise management concept with cross-regional resource integration as the core competitiveness and the pursuit of sustainable value creation.
3. Adhere to professional management.