From 65438 to 0994, Shanghai Oriental Pearl Co., Ltd. successfully went public and took the first step for state-owned cultural enterprises to enter the capital market. Since then, the breadth and depth of capital operation of state-owned cultural enterprises have been continuously expanded, and the scale and strength of enterprises have been continuously enhanced, which has aroused widespread concern in the capital market and gone through an unusual capital journey.
During this period, there is no unified and clear policy for the listing of state-owned cultural enterprises, and all listed enterprises have the color of exploration and "case". In 20001year, the CSRC listed the media and cultural industries as one of the basic industries of listed companies 13, including publishing, audio-visual, radio, film and television, art and information dissemination services, indicating that the industry status of cultural listed companies has been initially recognized by the capital market.
The development of history
1995, the Oriental Pearl Radio and Television Tower officially opened. While ensuring the launch safety, we constantly develop new sightseeing, tourism and leisure functions, which has played a powerful role in promoting the brand and performance of TV towers and even the whole listed company. The TV Tower has now become a world-famous tourist attraction and a landmark building in Shanghai. Among the similar radio and television towers in the world, it ranks among the best among peers because of the largest number of tourists and the highest profit level. On the basis of the successful operation of the TV Tower, the Oriental Pearl gradually builds a blueprint for the cultural leisure and entertainment industry.
As the first stock of cultural industry, Oriental Pearl decided to seize the opportunity of adjusting the business structure of radio and television industry and realize the leap to the media industry when the tourism industry gradually matured at the end of last century.
Relying on the advantages of wireless transmission, Oriental Pearl established a mobile TV platform in 2002, and gradually built a new media platform with various terminals. After ten years of careful expansion, the Oriental Pearl has initially completed the layout in the fields of culture, leisure and entertainment, new media, foreign investment, etc., and its performance and scale have maintained rapid, stable and sustained growth, forming a greater influence in the national cultural industry.