"No one can drink the original wine for 30 years."
On May 28th, Kweichow Moutai said in Chengdu High-tech Zone Court that the year marked by Maotai aged wine did not correspond to the year of wine storage, just to distinguish the taste. Due to the limitation of production environment and technical requirements, the output of Moutai is limited. "Consumers should understand" that it is impossible to buy aged wines of corresponding years at the sales prices of "50-year Kweichow Moutai" and "30-year Kweichow Moutai". Kweichow Moutai is divided into different years, such as 15, 30, 50 and 80, in order to clearly distinguish tastes.
Dong Li (pseudonym), a senior employee of a well-known liquor company in Sichuan, said that the concept of "vintage wine" in liquor industry is generally considered by ordinary consumers to refer to the time of cellar storage, and the longer the vintage, the more mellow the wine is. But in fact, vintage wines on the market are only a conceptual distinction, or as liquor companies say, "just to distinguish tastes."
Wineries in Dong Li also produce "30-year-old" liquor. However, Dong Li said that the company's sales instructions also euphemistically mentioned "30 years old", not that everything in the bottle is white wine that has been stored for 30 years, but that there are "some" wines that are 30 years old in this bottle. "If it is 30 years of original wine, no one can drink it. Only blended wine can be accepted by ordinary consumers. "
Dong Li, who has worked in the liquor industry for nearly 35 years, explained to upstream journalists that liquor doesn't always taste better the longer. Taking Maotai-flavor liquor as an example, the best time to enjoy the flavor is about seven or eight years after brewing, and the long time is used for blending and cannot be directly drunk. For Kweichow Moutai, its price is so high because it has enough vintage wine and the best blending division.
Kweichow Moutai for 30 years
There is no standard for vintage wine, which leads to confusion.
Xing, a lawyer in Chengdu, mentioned in an interview with an upstream journalist that during the trial of Chengdu High-tech Court, he said that since Maotai's aged wine was blended with base wine over 15 years old, it was necessary to clearly inform consumers of the exact year and percentage of base wine. "You said 15 years of base wine, accounting for 1% or 100? However, the agent of Kweichow Moutai said in court that it was unable to provide relevant information because it involved trade secrets.
Regarding Xing's appeal, he said that at present, most vintage wines in the liquor industry are blended from relatively new base wines and "a few" vintage original wines, but this ratio may be very amazing. "It may be several tons of new wine and several years of original wine. Old wine acts like seasoning, just put a little. This just shows the mellowness of the original wine and the skill of the blending master. But for ordinary consumers, there may be a feeling of being cheated, but this is indeed one of the processes. "
According to the investigation of upstream journalists, there are many definitions of the concept of "year" in the domestic liquor market. In addition to the year used by Kweichow Moutai means "according to the taste of the finished wine in the corresponding year", there are also years represented by Gu Jing Winery to distinguish the product grade and price, and the year represented by LU ZHOU LAO JIAO CO.,LTD refers to the cellar age of continuous brewing, as well as various definitions including the history of wineries and special anniversaries, and even the phenomenon that "30-year vintage wine is produced by wineries established five years ago".
The upstream journalist noticed that none of the numerous definitions of vintage wine by liquor enterprises defined the year as the production date of the contents.
Definition of geographical indication product aged Moutai in Kweichow Moutai liquor.
It is difficult to produce the industry standard of "vintage wine"
The upstream journalist learned that the Chinese Liquor Association has been taking the lead in formulating the industry standards for vintage wines since 20 18, but so far, the information disclosure has not been completed.
From August 2065438 to August 2008, china alcoholic drinks association organized a seminar on the draft standard of liquor year group series in Beijing, and made it clear that the standard of liquor year group series is a three-dimensional control system consisting of six aspects: access rules of production enterprises, filing system, product standards, production traceability, labeling and intellectual property rights. "If the vintage wine series standards are introduced, it will protect the legitimate rights and interests of self-regulated enterprises, which will be more conducive to purifying the vintage wine market and curbing the chaos in vintage wine production and operation."
Upstream journalists called the China Liquor Association to try to understand the progress of the formulation of the industry standards for vintage wines, but there was no response.
Cai, a liquor expert, said in an interview with an upstream journalist that the introduction of vintage wine standards will regulate the production of vintage wine to a certain extent, but it will not fundamentally solve the chaos of vintage wine propaganda. "The lack of mandatory standards is easily affected by economic interests, and because of the regionality and particularity of different flavors and categories in China, it is inevitable that vintage wines cannot form a unified market, and the chaos of vintage wines will not be improved in the short term."
Cai also believes that "the older the wine, the more fragrant it is" is just a kind of market consumption cognition. Due to the limitation of history and technology, there is a lack of authoritative scientific basis. The current 30 years and 50 years are only the propaganda means of manufacturers, and they do not have any quality significance.
LU ZHOU LAO JIAO CO.,LTD 30 years refers to the age of wine cellar.
Kweichow Moutai products are accused of false propaganda.
Beijing lawyer told the upstream journalist that Xing sued Kweichow Moutai Company for alleged product fraud of "30-year Maotai" and "50-year Maotai", which he thought was a kind of false propaganda. Since it is false propaganda, there is of course hidden fraud.
Zhang Xinnian, a lawyer of Beijing Shi Jing Law Firm, said in an interview with an upstream journalist that whether fraud can be identified in this case is still controversial, but it is obviously suspected of false propaganda.
Zhang Xinnian believes that the core issue of judging whether this case constitutes fraud lies in judging whether the defendant has double fraud intention. This requires the court to comprehensively identify the evidence presented by both parties in the trial.
Zhang Xinnian pointed out that although it is not yet possible to judge whether this case constitutes fraud, the defendant wrote the specific description of the product in fine print during the publicity process, or was suspected of violating the provisions of Article 8 of the Advertising Law that "the advertising content should be clear, clear and clearly expressed". At the same time, this behavior may mislead consumers to buy goods wrongly according to general understanding, which may be suspected of false propaganda. Market supervision and management departments should also intervene in the investigation and impose administrative penalties.
Maotai Group introduced a registration and filing system for leading cadres to intervene in Moutai business activities.
(article source: upstream news)
(Original title: A ton of new wine plus a spoonful of old wine is "30-year aging"? Old employee: normal)
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