The Group implements the responsibility system of editor-in-chief and general manager under the collective leadership of the Party Committee, with more than 9,000 employees. The business scope covers all kinds of media operations, and widely enters new media content industries such as film and television investment, exhibitions, hotels, tourism, cultural real estate, digital music, online games, and mobile animation. According to the authoritative data released by the General Administration of Press and Publication, the comprehensive strength of the group's newspaper sector ranks in the top four of more than 40 newspaper groups in China for three consecutive years, among which the annual advertising revenue of Chengdu Business Daily ranks first in the national metropolis daily. Group 20 1 1-20 12 ranked first in the overall economic scale of the national newspaper publishing group for two consecutive years.