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Michelin Group's business activities include all kinds of tires, mobile assistance systems (such as PAX system) and travel services (such as Michelin, GPS, travel guides and maps). Among them, the map and guide publishing organization is the leader in this field. The famous Michelin guide has a history of 100 years since 2000.
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1898 In the first exhibition in Lyon, Michelin brothers found a bunch of Michelin tires with different diameters in the corner.
Fetuses are very much like human shapes. Soon after, the painter Ogallo created a special pattern composed of many tires according to the appearance of the pile of tires, and the Michelin tire man "bibendum" was born. Since then, he has become a symbol of Michelin's distinctive personality. For more than a century, bibendum, with his charming smile and lovely image, has brought joy and happiness to almost every corner of the world, and has become a well-known goodwill ambassador, and Michelin has gained worldwide fame. At the end of the 20th century, some famous artists. An international jury composed of designers, architects, retailers, advertisers and publishers selected the 50 best corporate logos of this century, and the charming bibendum finally conquered the critical eyes of the judges. From children's toys to the birth of Meiqilin 1898 is the birthday of bibendum, a tire man, but the establishment of Michelin Company began more than 60 years ago. 1832 in the era when there were no cars, the carriage was the only means of transportation for people. Michelin's grandfather Barbier and his cousin Daubry set up a small agricultural machinery factory in clermont-ferrand. At first, they only produced some rubber ball toys for children to play with. Later, they began to manufacture rubber hoses, rubber belts and carriage brakes and exported them to Britain. This is the prototype of Michelin. 1On May 28th, 889, edouard michelin inherited his grandfather's career. With the help of his brother Andrew Michelin, Michelin Company was formally established, and Edward became the first manager, thus the modern Michelin Company developed. When Edward took over the factory, the factory was still producing simple brake pads. 1889, an accidental event caught the attention of Michelin brothers. They imagine that if bicycle tires can be easily replaced, there will be broader development prospects. The story of Michelin tires begins. 189 1 year, Michelin brothers finally developed bicycle tires that could be disassembled and replaced in fifteen minutes, and applied for a patent for their first successful invention with foresight. This easy-to-replace tire was used in various subsequent Michelin tires.
It got the best verification in the driving competition and was quickly recognized by the public. In just one year, their products have 10000 users. 1894, Michelin installed a newly invented tire on the bus to replace the traditional iron wheel, which made the passengers feel unprecedented comfort and silence. During the period of 1895, few people had enough confidence in the magical means of transportation-cars. One of the reasons is that the hard "tire" can not fully protect the mechanical structure of the wheel, which often leads to fracture. It is urgent to develop and popularize new pneumatic tires for automobiles. At that time, all automobile manufacturers were afraid to equip Michelin pneumatic tires in the competition. In order to publicize and prove the advantages of the products, Michelin Brothers designed and manufactured their own cars-the company's body, a 4-horsepower Daimler engine and, most importantly, a replaceable Michelin pneumatic tire. In the Paris-Nielsbohr-Paris motor race, the two brothers went into battle in person and ran the whole race brilliantly, which caused a sensation in Paris. Many curious people even cut the tires to find the mystery. The competition verified the applicability of pneumatic tires in automobiles, and also wrote the birth of the first automobile tire into history. 1899, an expandable electric car equipped with Michelin-RIM created an amazing speed of 100 km/h; 1906, Michelin invented the detachable automobile rim; 1908, the rear wheel developed by Michelin began to be used in trucks and buses. 1900- 19 12 years, Michelin's tires were successful in all large-scale international automobile races, and Michelin brothers also found an effective way to make their company and products famous-automobile races.