Cross-border e-commerce has just begun to develop, and most enterprises or individuals choose to enter the platform to open their own stores. Later, more and more people joined the cross-border e-commerce. The number of sellers on these platforms has surged, the vicious competition in price wars has intensified, the proportion of platform fees has increased, and the changes in platform policies have all hit the sellers who have settled in the platform. Enterprises and individual sellers with rich foreign trade experience have "jumped out" of the platform and chosen cross-border e-commerce to build their own stations.
Now the common self-built stations are: Shopify, Bigcommerce, WooCommerce and so on.
What are the advantages of doing cross-border e-commerce and choosing to build your own station?
1. Tourists are very stable.
This website has only one link with a clear purpose. Once the goods are recognized by customers, customers will be more willing to buy directly on the merchant's website, because the trust foundation has been reached, so the traffic will be more stable and lasting.
2. Promotion strategy
The promotion of self-built merchants focuses on brand building and promotion, focusing on building brand image, steadily accumulating customers and word of mouth, so as to maintain the steady growth of sales. The conversion rate of self-built stations is closely related to the quality of goods, and the effective flow will not be dispersed by the recommended competing products operated by the platform.
3. Customer stickiness
Customers who have spent money in the self-built station have basically recognized the brand of the merchant and have certain loyalty to the merchant. As long as the merchants can provide high-quality goods and services, the repurchase rate of customers will be high. In addition, self-built merchants can fully grasp the contact information and relevant data information of customers, so as to improve the return visit rate and stickiness of customers through reasonable operation methods, such as new product listing notice, old customer feedback, preferential promotion activities, etc.
4. Policy restrictions
Merchants are not bound by the policies of any platform, and customers can formulate various policies according to their development needs, and even replace product loopholes caused by policy restrictions on the platform, thus attracting customers.
5. Data information
Self-built commodity inspection can accurately grasp all customer information, website visits and corresponding transformation data, and even track visitor behavior and interest points. Self-built merchants can effectively improve their website and product information through complete data, and effectively manage and operate their customers through this information.
6, operability
Self-built website merchants will have a certain learning threshold, but now there are many e-commerce website building tools and professional cross-border e-commerce incubation enterprises to help each other, which can greatly simplify the difficulty of getting started and can go online in a short time without any programming background. Conditional foreign trade transformation merchants or cross-border e-commerce entrepreneurs can actually find a qualified and professional third-party cross-border e-commerce incubator platform, which can save time and get twice the result with half the effort. Recommend Jukebang Data Center Co., Ltd.. Jukebang Data Technology Co., Ltd. was established in 1994 and is headquartered in Macao Special Administrative Region. Is a technology company focusing on Internet application development, with branches in Guangzhou and Zhuhai. Since 20 18, we have been focusing on the software development of new media applications and social media traffic applications. In 2020, Jukebang Data Technology (Zhuhai) Co., Ltd. was established to promote domestic and international trade and cross-border drainage business, focusing on cross-border network marketing, brand building and supply chain management, and engaging in cross-border e-commerce incubation. Through the intelligent cross-border drainage system independently developed, the pain points of insufficient cross-border trade and cross-border e-commerce traffic and poor sales are solved. Carry out cross-border e-commerce incubation in all directions, and provide cross-border e-commerce knowledge learning, professional and efficient technical training, drainage system operation methods, product selection recommendation and product selection supply. Really help everyone who wants to engage in cross-border e-commerce, accurately drain, easily expand customers and complete transactions. . If you still don't understand, please feel free to ask.