2) One-to-one customized service. Compared with other collective or public asset management plans, the highlight of this account management is "customization". Through the account management service agreement, brokers and customers can agree on the service content, methods, time limit, rights and obligations of both parties, etc. And create tailor-made investment products according to customer needs.
3) Brokers can act as agents for account investment transactions, and the customer experience is better. The opinion draft clearly stated that licensed institutions qualified for account management can conduct account investment or transaction management on behalf of customers. This means that securities companies can finally break through the rule that customers' funds and securities are not allowed to be used in specific accounts and take the initiative to finance and invest for customers. As long as the agreement is clear, customers do not need to perform the complicated process of giving investment advice → screening customers → issuing trading instructions → placing orders with customers, and customers are directly responsible for the investment results. 2065438+On March 16, 2005, China Securities Association issued the business rules for account management to securities companies and securities investment consulting companies (draft for comments), and planned to allow qualified securities companies and investment consulting companies to engage in investment consulting business according to law.
The threshold of entrusted wealth management business in the exposure draft: the institution engaged in account management has the qualification of securities investment consulting business, and the registered capital is not less than 50 million yuan; At the same time, there are at least 10 business personnel who have obtained securities investment consulting qualifications and have more than 2 years of securities, funds or futures business experience, and senior management personnel meet the relevant regulations. According to the provisions of the Exposure Draft, as long as the company has the qualification of securities investment consulting business, the registered capital is not less than 50 million yuan, the number of employees who have obtained the qualification of securities investment consulting and meet the relevant conditions exceeds 10, and the company meets other laws and internal control related systems, it can carry out account management business. This means that the mainstream securities companies in the market meet the requirements, but some third-party investment consulting institutions may be trapped in the entry threshold of 50 million.