Why are there so many investment companies, wealth management companies and financial institutions now?

In the traditional financial era represented by banks in the past, it was difficult to obtain financing from financial institutions without fixed assets as guarantee and mortgage. However, with the rise of Internet finance and the emergence of various P2P online lending platforms, this traditional drawback has been eliminated. Because the yield of P2P online lending platform is higher than that of banks and the period of investment repayment is shorter, the allocation of funds is more flexible. This new financial format has gradually flown into the homes of ordinary people, and Internet finance has entered the era of popularization. Just like a 360 loan.