Reasons to trust the company

Hello 1: Self-confidence+Profession "Self-confidence is half the battle". Self-confidence directly shows your mental outlook and invisibly conveys your self-confidence to customers. Your self-confidence will enhance the trust of customers. Imagine that a marketer lacks confidence in himself. What reason do customers have to trust and accept you? So when dealing with customers, we must establish the belief that I am excellent and we are also excellent. Success is only a matter of time for you, and it is only a matter of time and understanding for customers to accept your products and services. With this belief and customer interaction, your behavior will deepen the trust of customers everywhere. But we should also realize that it is obviously not enough for marketers to emphasize self-confidence at the same time, because self-confidence needs a certain foundation-"professionalism". In other words, when you communicate with customers, you should try to have an "expert" understanding of the communication content, so that customers can gain something every time when they communicate with you, thus narrowing the distance and enhancing trust. On the other hand, the continuous improvement of professional quality also helps to further strengthen self-confidence and form a virtuous circle. There is no "specialty" in self-confidence, which often leaves a "flashy" impression on customers, and gradually produces rebellious and repulsive psychology. So we should not only be confident, but also be professional. Two: frank and implicit, reflecting the true self "no one is perfect without barefoot" is a wise saying, but in reality, marketers often run counter to this. In the face of customers, they often create a "superman" image and even cover up their own shortcomings. They almost agree to all the questions and suggestions put forward by customers, and rarely say "no" or "no". From the appearance, it seems that your perfection will make customers feel trust. But I don't know that people are still realistic after all, and they all have big or small problems. You can't be beautiful in every way. Your declaration of "perfection" is only a declaration that you are "untrue". Nat, a famous American psychologist? Steinfinger did an experiment in which four job seekers recorded their self-reports while cooking milk in a small cooking stove. The first job seeker claimed that he had excellent academic performance and excellent social activities. At the end of his report, he specifically mentioned that the milk was well cooked. The second job seeker's report is almost the same as the first one, but at the end of the report, he said that he accidentally knocked over the cooking stove and the milk went bad. The situation in the third place is different from that in the first two places. He said that he was poor in study and social organization, but he had good milk. The fourth person's self-report is similar to that of the third person, and the milk is also poorly cooked. Steinfinger believes that all job seekers can fall into the above four categories: the first category: perfect, without any shortcomings; The second kind of person: perfect, slightly lacking; The third kind of people: lack, have small strengths; The fourth person: no advantages. On the surface, it seems that the first type of people should have a greater chance of success, but the balance of reality is tilted towards the second type. Therefore, if a marketer wants to win the trust of customers, he doesn't have to go to great lengths to hide himself. Instead, he should properly admit the subtle shortcomings, making people feel close and more acceptable. Third, help customers and let them choose real jobs. Many marketers will emphasize that they are the only or best choice for customers when expounding their advantages, which to a certain extent expresses their confidence in winning, but it will also increase the pressure on customers. Because in such an atmosphere, your "preconceived" conclusion often makes it difficult for customers to communicate with you easily and make suggestions for choice. So we lost the chance of further communication and broke up. Therefore, when we explain our own advantages, we might as well not jump to conclusions unilaterally, but suggest that customers learn more about other information and affirm that we believe that customers will make the right choice after objective evaluation. This kind of communication can make the customer feel that he has the right to choose actively, and it is easy to communicate with you, and realize that everything we do is to help him learn more information and make his own purchase decision. It gives us the opportunity to have more communication opportunities with customers and finally establish a close and trusting relationship. Four: successful cases, firm confidence to ensure that many companies have typical customers with obvious space in their materials. Marketers should actively use the successful cases of enterprises to eliminate customers' doubts and win customers' trust. When borrowing successful cases, don't just know the customer's name. Instead, we should be familiar with the customer's information in detail, including background, product use, department, relevant personnel, contact information and so on. If you simply say the name of the case without knowing the specific details, it will leave many questions for customers. For example, 1: I suspect that the case you introduced may not be true, and 2: The case you introduced may not be a successful case. Therefore, it is very important to introduce successful cases in detail and answer customers' inquiries accurately. Making good use of successful cases can play a key role in building customer trust-"Facts speak louder than words". Satisfied, please adopt.