LV: brand LV- LouisVuitton.
The famous luxury brand Louis Vuitton. Louis Vuitton was founded in 1854, and now belongs to Moet Hennessy Louis Vuitton Group, specializing in the production of high-end luxury goods in France. Founder louis vuitton's first job in the LV jewelry industry was to pack celebrities and nobles when they traveled. He witnessed the invention of the steam train and the development of steamboat transportation, and at the same time deeply realized the difficulty of folding the dome suitcase at that time.
Therefore, Louis Vuitton revolutionized the creation of flat-top suitcases and opened its first store in Paris. His design was quickly copied, and flat-topped square suitcases became the trend. Louis Vuitton's luggage was first covered with gray canvas. In [1] 1896, George, the son of Louis Vuitton, used the abbreviations L and V in his father's name to match the flower pattern, and designed a pattern with interlaced letters printed on canvas, which is still famous internationally in 2 1 century.
During the First World War, in order to meet the demand at that time, Louis Vuitton changed to make stretchers with foldable military suitcases. After the war, he devoted himself to making suitcases, which won the favor of many celebrities and made an endless stream of orders. By the time gaston, the grandson of Louis Vuitton, the product had reached the peak of luxury, and a special-purpose box was born. Some of them are equipped with combs and mirrors made of tortoise shells and ivory, while others are decorated with pure silver crystal perfume bottles. Louis Vuitton will also tailor various products for individual customers according to their requirements.
A whole century has passed, and the canvas bag with letters interwoven with the unique pattern of "LV" logo has become a legendary and Athens-designed fashion classic. /kloc-since 0/00, many changes have taken place in the world, and people's pursuit and aesthetic concepts have also changed, but Louis Vuitton is not only famous, but also maintains unparalleled charm.
Perhaps it is this charm that attracts countless top designers in the world. In order to celebrate the 0/00th anniversary of the birth of interwoven letter logo, Yves Casli, president of Louis Vuitton, decided to invite seven famous avant-garde designers to design new bags with interwoven letter logo after three years' consideration. The seven designers are Azzetti Alia, Ma Nuoluo Branik, Romeo Geely, Helmut Lang, Isabel Mizrahi, Sibila and vivienne westwood.
GUCCI Chinese pronunciation [ancient (one sound)+song (light tone)+yi (light tone)], English pronunciation [ɡu:tri:]. Chinese translation is Gucci.
Gucci brand fashion has always been known for its high-end, luxury and sexy. With its brand image of "status and wealth symbol", it has always been favored by business people, fashionable and elegant at the same time. Gucci is now the largest fashion group in Italy.
Gucci Kingdom was founded by guccio gucci in 1930s. He opened his first store in Florence and launched a series of iconic products, including the famous bamboo bag. Since then, GUCCI has enjoyed a good reputation in the international fashion world. With the passage of time, this famous clothing store has been endowed with luxury, sexy and modern characteristics. This is the ultimate work of modern luxury. From 65438 to 0970, this brand began to set foot in the perfume industry. Since then, the sexy and charming perfumes such as Envy perfume, eau de toilette, men's perfume and later Envy me2 perfume have been introduced. [ 1][2][3][4]
Fashion trends are changing rapidly! Since the mid-1990s, there have been few brands in fashion, but Gucci is undoubtedly the hottest one. Gucci, like many brands, has gradually returned to the international mainstream after a period of low brand tide. In fact, Gucci's history developed very early. As early as 1898, its founder, guccio gucci, came into contact with the rich gentry and celebrities in London and was deeply fascinated by their noble taste.
Brand history
From the Italian high-end leather goods store to the super brand leading the global fashion, from the sudden family dispute to the rebirth and rise after tom ford took over, the story of Gucci from the cloud to the bottom, and then from the bottom to the cloud is really a legend.
Guccio gucci 188 1, the founder of Gucci, was born in Florence and worked as a bellboy at Savoi Hotel in London. 192 1 year, guccio gucci returned to his hometown of Florence and opened a shop specializing in leather and harness. With the expansion of business, the famous Via Condotti in Rome opened a new store. Although there was a shortage of leather raw materials at that time due to the war, Gucci developed its creativity in time and produced a large number of cloth bags, which were very popular. 1939, Gucci's four sons joined in succession, and Gucci also transformed from an individual enterprise to a family enterprise. 1953, the first overseas branch opened on 58th Avenue in Manhattan, new york, and Gucci became an internationally renowned brand. What's more worth mentioning is that Gucci is the originator of today's product brands. In order to ensure the quality, Gucci printed the brand name on its own products, which was the first initiative in the world fashion history.
Since the establishment of 192 1, Gucci has always taken the aristocratic route, with a luxurious style and a slightly tough masculinity. 1947, Gucci bamboo handle slub bag came out, and then classic double G logo with founder's initials, canvas bag lined with red and green ribbons and related leather goods came out one after another. Gucci and LV together become the most frequently counterfeited goods in the world. The moccasins with horse-bit rings and flower scarves designed for Grace Kelly have been praised repeatedly, and wearing Gucci has already represented a social status and symbol.
Since then, Gucci, whose business has been growing rapidly, has not been smooth sailing. After entering the 1970s, the whole enterprise fell into a quagmire because it was tired of coping with the problem of counterfeiting and the interests struggle within the family. 1993, the third-generation heir Mauricio sold Gucci until the former president Domenico De Sole welcomed tom ford as the design director. Tom ford once said: "When talking about the history of Gucci, we must never skip mentioning movie stars and banquet celebrities, and I want to create a version of this history in the 1990s." 1995 tom ford chose a popular supermodel to show his sexy autumn fashion collection designed for Gucci on the stage with a minimalist but extremely provocative image. The exhibition was an unprecedented success, which triggered a worldwide buying frenzy for Gucci. Ford completely changed Gucci's gorgeous style in the past and injected sexy genes, making Gucci almost the sexiest brand today.
Dior brand archives:
Country: France
Year of establishment: 1947
Product categories: women's wear, men's wear, perfume, fur, underwear, cosmetics, jewelry, shoes and children's wear, etc.
Founder: Mr. christian dior
Company headquarters: Paris, France
[Edit this paragraph] Dior History
Christian dior 1905 was born in Normandy. "Dior" is a combination of "Dieu" and "gold" in French, and gold later became the most common representative color of Dior brand. Dior is not a born fashion designer. He graduated from the Paris School of Political Science. As the son of an entrepreneur, his passion for art never waned. After the ups and downs of the fashion world, 1946, Dior, who has reached the age of 30, opened his first personal clothing store on Avenue Montaigne in Paris.
1947, Dior launched his first fashion collection: the fast-folded waistline highlighted the contrast with the curve of the chest, and the skirt that reached the calf used black wool dots with detailed wrinkles, and with finely decorated shoulder lines, which subverted everyone's eyes and was called "new style", implying that Dior brought a new look to women. Indeed, Dior rebuilt the beauty of women after the war, established the noble and elegant taste of the whole 1950s, and deeply branded the name of christian dior in women's hearts and the fashion history of the 20th century.
Dior can become a classic not only because of its innovation and elegant design, but also because it has trained many outstanding young designers. After Dior's death, Yves Saint Laurent, Marc Bohan, gianfranco Ferrer and john galliano took over. Their extraordinary design skills have pushed Dior's momentum to the peak, and their design spirit is the same-Dior's exquisite tailoring. In 200 1 year, French designer hedi slimane took over the renamed Dior menswear. His design emphasizes perfect lines, and ultra-small clothes show a morbid aesthetic feeling through lean young male models, which are popular all over the world.
Nowadays, apart from high fashion, Dior's range of brands has expanded to perfume, fur, sweaters, underwear, cosmetics, jewelry and shoes. Keep trying to innovate but always maintain elegant style and taste. From 65438 to 0947, Dior made indelible contributions in the process of rebuilding the world fashion center in Paris after World War II. In 2005, the centenary of christian dior's birth, Dior continued to bring people new experiences in life and dress.
1905 65438+ 10, born in Normandy, France.
1920-1925, studying political science.
1928-193 1 year, art dealer.
193 1 year-1937, freelance designer.
1937-1939, assistant designer of his clothing store.
194 1 year-1947, designer of Lelong clothing store.
1946, open your own shop.
From 65438 to 0935, in the early days of independence, Dior experienced a very dark time. Every day, he has to look for job opportunities from small advertisements in the newspaper. He doesn't have a fixed address, sometimes he lives with friends, sometimes he sleeps on the street and is hungry, and finally he gets tuberculosis. Nevertheless, Dior never collapsed.
One day when Dior was deeply depressed because he couldn't find a job, a friend in the fashion world suggested that he draw some clothing design drawings, but it was very popular. Every design fully shows his unique talent, and he firmly grasps the dynamics in life. Every design is so lifelike.
1937 finally became a fashion designer of Piguet Company. Just then, World War II broke out and Dior was forced to leave Paris to reunite with his family. When he returned to Paris, Piguet's position as a fashion designer had been replaced by others, and he had to become an assistant. At that time, Dior was over 40 years old, and all his friends were successful. It's Dior's turn to do something big.
Years of trial and failure made Dior mature, and he clearly realized his talent. He is a born designer. He has never learned the skills of cutting and sewing, but he clearly knows the concept of cutting and has a keen proper limit.
1946, Mr. Dior happened to meet Marcel Boussac, a business tycoon, and they hit it off. The first christian dior store with 85 employees and 60 million francs was formally established at No.30 Avenue Montaigne, the most elegant and noble Paris. The whole store is mainly decorated with Mr. Dior's favorite gray and white and French Louis XVI style.
1947 February 12, this is a glorious day, Dior opened his first high fashion show, and the first fashion collection was called "New Look". The fashion style is distinct: the skirt length no longer mops the floor, emphasizing the curve of female breast augmentation, slender waist and soft shoulder shape, breaking the conservative and rigid lines of women's clothing after the war. This style has caused a sensation in Paris and even the whole western world, leaving a deep impression on people and making Dior famous in the fashion world. When the model appeared in front of people, people could hardly believe their eyes: a long skirt with a big round table, a thin waist, a towering chest, and a hat that obliquely covered half of their eyes ... Suddenly, people brightened up and the ladies sitting in the audience began to feel annoyed and uneasy about the short skirts and coats they were wearing at that time. Dior's day was a great success.
Soon, Dior successfully developed his rising career to the other side of the Atlantic-the United States with his first fashion collection "New Fashion". The news soon spread throughout new york, and Dior finally took root in new york Seventh Street (a nationally famous street). The arrival of Dior brought the unique charm and color of European fashion to the hometown of "Uncle Sam", which was once isolated from Europe because of the war. People began to bid farewell to miniskirts, lantern sleeves, flat shoes and cauliflower fancy hats. Dior's design also broke the Chanel fashion that was all the rage before the war. Dior's wide-brimmed hat and rustling long skirt remind people of more classical times. This is the new style that Dior emphasized.
Dior boldly used black in his second creation. The waist of that black pure wool dress is 40 meters. Dior named his second work "Dierame".
Subsequently, Dior plans to expand its business to Cuba, Mexico, Canada, Australia, Britain and other countries. In just a few years, a huge commercial network has been established all over the world.
1947, the first bottle of perfume named "Miss Dior" became famous, followed by "Diorama" and "Diorissimo".
The "vertical modeling" and "tulip modeling" introduced in 1950s are the expression of Dior's advocating the design concept of fashion feminization.
From 65438 to 0952, Dior began to relax the waist curve and improve the skirt hem.
1953 the bottom of the skirt was raised to 40 cm from the ground, which made the European society in an uproar.
1954 designed the H-shape with reduced shoulder width and increased skirt, as well as the Y-type and spindle-type series released in the same year, which caused a sensation. These simple and young linear designs still reflect his slender and gorgeous style and always follow the standards of traditional women.
1985, the "poison" came out.
199 1 year, Dune came out.
1995, "DolceVita" came out.