Development strategy of Swiss life insurance company

In Switzerland, they should strengthen their existing leading position and expand their market share. Their advantage lies in their strong market position and a large number of customers. In Europe, they plan to strengthen their position by distinguishing themselves from large state-owned service providers and develop in areas where they can achieve the greatest influence as international groups. Globally, they plan to focus on serving international customers. To this end, we should further enhance our market advantage as an international service provider by strengthening our service network.

Cooperation with different partners will open up opportunities for developing new product sales channels and supplementing insufficient service projects. Therefore, they should choose the most suitable partners and methods for each specific market. Having a solid capital foundation is an important factor for their development and success, so they will establish the necessary financial foundation to provide funds for their development.

Their competitive advantage lies in providing them with the best benefits through innovative and customer-oriented products and services. Adjust their business to meet the needs of different customer groups, so that they will provide necessary resources to the departments directly responsible and minimize centralization.

In order to develop and realize their business strategy, they will establish independent business departments with the support of the central authorities, and they will gain a high degree of autonomy and all necessary resources. They will also cultivate a leadership style that encourages participation, objectivity, attaches importance to performance and has good interpersonal relationships.