February 20 13, Suning clearly put forward a new cloud business model of "e-commerce+stores+retail service providers"; In June, all Suning stores in the country and Suning.cn achieved the same product and the same price; In September, at Hony's annual meeting, Zhang expounded Suning's "One Body and Two Wings Internet Roadmap" for the first time, clearly pointing out that the future development direction of China's retail industry is Internet retail, with the focus on O2O and open platforms; 165438+ 10, Zhang went to the United States and was invited by Stanford University to talk about O2O, calling for the O2O era; In the fourth quarter, Suning also launched the first batch of 1.0 Internet stores in first-tier cities such as Beijing, Guangzhou and Shenzhen.
Suning's business layout of all categories, all channels and all customer groups has been further improved, and a strategic layout from online to offline has been formed around the establishment of a new pattern of "one body and two wings" for Internet retail.
In terms of supply chain, Suning has deeply changed the supply chain cooperation mode, changed the previous negotiation game-oriented mode, and changed to the commodity cooperation mode driven by user demand, and formulated the category focus strategy of "consolidating household appliances, highlighting 3C, and nurturing mothers and babies".
In terms of logistics, improve the logistics experience in an all-round way, and launch special products such as half-day delivery, fast delivery and three deliveries a day. In 20 15, Suning's "logistics cloud" will be fully socialized and open.
In terms of user experience and product innovation, special products such as free mobile phone film, predictive marketing and Suning V purchase have been launched. On the evening of March 30th, Suning Shang Yun released its annual report. In 20 15 years, the operating income was13,554.8 billion yuan, a year-on-year increase of 24.44%. The net profit attributable to shareholders of listed companies was 873 million yuan, a year-on-year increase of 0.64%. Among them, the transaction volume of Suning's online platform reached 50.275 billion yuan (including tax), a year-on-year increase of 94.93%. After six years of Internet retail transformation, Suning Shang Yun's online business finally ushered in explosive growth.