Yancheyou is about 2020- 12- 12.
After experiencing the impact of the epidemic, the "Matthew effect" of the automobile market in 2020 has intensified. On the opposite side of the rapid increase of top car companies, third-and fourth-tier car companies are dying. Not long ago, the bankruptcy of Brilliance Auto made the whole auto market sigh, but this is obviously not the last one.
On the evening of February 9, 65438, Zotye Automobile issued the Announcement on the Acceptance and Reorganization of a wholly-owned secondary subsidiary by the court. According to the announcement, Zotye Automobile Co., Ltd. (hereinafter referred to as Zotye Automobile) recently received a civil ruling from the People's Court of Yongkang City, Zhejiang Province (hereinafter referred to as "Yongkang Court"), and learned that Yongkang Court ruled to accept the wholly-owned secondary subsidiary of Zhejiang Zotye Automobile Manufacturing Co., Ltd. (hereinafter referred to as "Zotye Automobile").
Zotye, life hangs by a thread.
According to the announcement, Jinfeng Technology (Shenzhen) Co., Ltd. applied to Yongkang Court for bankruptcy liquidation of Zotye Manufacturing on the grounds that Zotye Manufacturing could not pay off its debts due and its assets were insufficient to pay off all its debts. Zotye Manufacturing objected that there was a possibility of reorganization and hoped to make a ruling to reorganize it. Yongkang court heard the opinions of both parties, and Jinfeng Technology (Shenzhen) Co., Ltd. expressed no objection to Zotye's manufacturing restructuring.
According to Tianyancha information, Zhejiang Zotye Automobile Manufacturing Co., Ltd. is owned by Yongkang Zotye Automobile Co., Ltd. 100%? Yes, Yongkang Zotye Automobile Co., Ltd. is a wholly-owned subsidiary of Zotye Automobile Co., Ltd., so it indirectly holds 0/00% shares of Zotye Manufacturing/KLOC. Zotye Automobile said that if the restructuring is successful, Zotye Manufacturing will become an important source of profit for the company. If Zotye Manufacturing fails to restructure and turns into bankruptcy liquidation, Zotye Manufacturing will no longer be included in the scope of the company's consolidated statements.
Although this is only a subsidiary of Zotye, in fact, since this year, news about the bankruptcy liquidation and reorganization of Zotye Automobile and its subsidiaries has been constantly coming out. In addition to Zotye Manufacturing, Zotye New Energy Automobile Co., Ltd., Hunan Jiangnan Automobile Manufacturing Co., Ltd., Hangzhou Jieneng Power Co., Ltd., Hangzhou Yiwei Automobile Industry Co., Ltd. and Zhejiang Zotye Automobile Sales Co., Ltd. were all ruled bankrupt and liquidated by the court, and even Zotye Automobile entered the pre-restructuring creditor registration stage.
Last year's income exceeded 20 billion yuan.
Zotye is really not a strange name for consumers. After all, it still produces some "explosive luxury cars", so the sales of Zotye in the past were really good.
I still remember that Zotye SR9 received 20,000 orders on the day of listing. At the peak, the monthly sales volume of SR9 can reach about 5,000 vehicles, and even a car is hard to find in 4S stores, so it is necessary to queue up to pick up the car. Since 20 15, the annual cumulative sales volume of Zotye Automobile has rapidly increased from 220,000 to 330,000 in 20 16 and 365,438+07,000 in 20 17, surpassing independent brands such as Haima Automobile, Jianghuai Automobile and Dongfeng Scenery. In its heyday, the "king of shanzhai" once earned more than 20 billion yuan.
However, due to the lack of core technology and R&D capabilities, Zotye is obviously incompatible with today's automobile market. When many independent car companies are moving towards active research and development, they are marginalized faster without making progress. The acceleration of the elimination process in the auto market this year has also obviously made Zotye difficult to support. Even if Zotye has not yet reached the stage of Brilliance Auto, Zotye is now hanging by a thread.
More car companies are moving towards "elimination"
Today, when the incremental market is changing to the stock market, it is absolutely impossible to survive in the auto market without good products.
Not only Zotye and Brilliance, but also more car companies are on the way to being eliminated. After all, even a car company with BMW aura like Brilliance can't survive. Zotye once had an annual revenue of more than 20 billion.
It is undeniable that domestic cars are getting stronger, but the partners who once stood at the same starting line are now very different, and even the "Matthew effect" has appeared. The top car companies are getting stronger and stronger, while the marginalized car companies are gradually becoming unworthy of the name. In addition to the "killing" between independent brands, joint venture brands are also eyeing. In view of the current overall automobile market environment, Ford executives have said that it is impossible for any automobile company to give up the China market. After all, China's automobile production and sales have been ranked first in the world for 1 1 year, and its market position goes without saying. In a word, it is really hard to break the situation when the automobile industry enters do or die.
Bianxiao language
The survival of the fittest in the industry seems to be an eternal truth. This is especially true for the highly competitive automobile market. Those auto companies without brands, core technologies and capital will undoubtedly fall down one after another. This is the inevitable result of automobile development and the only way for automobile reform.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.