Do you know how to solve the bottleneck encountered by the company? It is not surprising that you encounter bottlenecks in your work, and the company will encounter difficulties on the road to development. Here I share with you how to solve some bottlenecks encountered by the company, hoping to give you some inspiration.
How to solve the bottleneck of the company 1 1 and find the shortcomings?
Analyze the shortcomings of the company, whether it is internal management problems, technical problems, product problems, sales problems or capital problems. Only by finding the short board can we find the correct response.
2. Take a rest before standing
If you are addicted, you must take strong medicine. Although you have to make some painful choices, it is the only way for you to escape death.
3, empty cup mentality
You should have the mentality of starting a second business, the enthusiasm and choice of the founders in the initial stage of the company, put this culture and spirit into the present, and you will find the problems accumulated now, carefully analyze them, find a way out, and thoroughly implement them.
Step 4 extinguish
You can't build a car behind closed doors. You should go out and learn from your competitors and catch up with them. Only by understanding the gap can you generate crisis and motivation.
5, firm confidence
Don't give up, especially when the enterprise is in trouble. The more difficult the problem is, the more confident we should be to challenge it, because it is a rare opportunity for us. It can make enterprises grow twice and gain more experience.
How to solve the bottleneck encountered by the company II. Analyze the current situation of the company.
First of all, we need to analyze the current situation of the company. For example, the main performance of the company bottleneck is that the income or profit has been flat or falling. What are the factors that cause this situation? Is the aging technology unable to keep up with the market development? Or is the assessment mechanism not in place, and it has not stimulated the enthusiasm of marketers? And so on, analyze the status quo, find out the reasons, and then break through one by one. Let me talk about some common factors and solutions.
Update production technology
If the technology is aging and can't keep up with the development of the market, we can introduce advanced technology and equipment to advanced enterprises or abroad. Of course, it will cost some money. Before the introduction, we should first examine how much it will cost, how much revenue and profit the company can increase after the introduction, and then make a choice after weighing. If the existing equipment is still available, but the technology needs to be updated, we can also recruit new technicians from outside with high salaries to improve the technology. Investment in talents is also a long-term benefit investment.
Expand new markets
If not only the technology is aging, but also the industry is aging and gradually eliminated by the market, you still want to stick to this industry, because first, you don't know other industries and there are no talents in this field, and second, the cost of changing careers is too high; Then we can consider opening up new markets. Can be developed to less developed towns and counties; Or go to underdeveloped countries to expand their markets; You can also use the advantages of e-commerce and online stores to open up markets on the Internet. All these can open up a new way for their own products.
Intensify publicity
If your product doesn't have the problem of technology aging and market elimination, on the contrary, the product is a very fresh product category, but the income and profit just don't improve. It is likely that your publicity is not in place and many customers don't know your brand, so you need to increase your publicity, such as playing advertisements in influential media, or inviting stars to speak for your product, so that more people can know your brand.
Performance appraisal reform
While increasing publicity, the bottleneck of the company may be that the performance appraisal is not fixed or formulated, and it is not revised in time according to the company's current situation, which leads to the low enthusiasm of the company's employees. Then, the heads of personnel departments and other departments should be organized to meet to discuss the formulation of new performance appraisal schemes. It is suggested that the performance appraisal scheme for marketers should be revised every month, and revised according to the situation of last month or the same period last year, so that the big framework will be fixed and the specific target data of each month's assessment will be different.
Gradually transform the company.
If the company's products are really in danger of being eliminated by the market, it is useless to update the technology again. This product has been gradually eliminated by the market. The sooner this happens, the better. This requires managers of enterprises to have a keen sense of the market. After discovering this situation, they should consider the company's transformation plan. The transformation of the company should be gradual. It can't be said that it will turn too fast, and talents, funds and technology can't keep up. Forced rapid transformation may cause greater losses to the company.
Prepare the transformation plan, including what steps to take in the transformation, when to take each step, how much money to prepare for the transformation, whether to recruit new talents after the transformation, how to resettle existing employees, etc. We must make a plan carefully.