From 65438 to 0982, Chinese-Americans invested in a dairy factory (Guangzhou Dongpu) in China, which was the largest foreign investment project in China's animal husbandry. All the cows are imported from the factory, even the floor tiles of the workshop and the work clothes of the workers are imported. The starting point of the enterprise is not too high. 1985, the house-shaped paper packaging filling machine was introduced. You know, it is very common for us to see this kind of house-shaped paper packaging today, but that was 25 years ago. These big-name dairy companies active in China have never heard of this advanced equipment.
The enterprise is operating well. Once set up a branch in Wuhan (later acquired by Weiwei Dairy). In the middle and late 1990s, the original investor died, and his son inherited the industry and turned it into a Hong Kong-funded enterprise (this enterprise is only a fragmentary investment of the original employer: its property right relationship is: Guang Mei Xiangmanlou Dairy belongs to Hong Kong Li Ji Dairy, Hong Kong Li Ji Dairy belongs to Hong Kong Li Ji Group and Hong Kong Li Ji Group belongs to Guangzhou Lixin Group. You check the relevant information of Guangzhou Lixin online and find that it is an information technology enterprise. Yes, its main business has long been divorced from this point, similar to a little girl who was born in a side door that year. China dairy is developing at a high speed. However, due to the disconnection between the investors, the board of directors and the management of the enterprise, the main leaders are frequently changed (more than a dozen general managers have been changed in ten years, and the shortest one has been working for less than a month), which not only loses the past scenery, but also misses a good opportunity for development. Times have changed, and now, the glory of the past is gone forever, and it is barely a medium-sized enterprise not only in the national dairy industry, but even in the ranking of Guangdong dairy industry.
In the past two years, the management has clearly understood the situation, adjusted its strategy, injected capital again, built new factories and increased market investment, in order to establish the image of "fresh milk expert". After the "melamine" incident, because it was not affected, it worked hard and its market share was greatly improved. It remains to be seen whether the glory of the past can be restored!