Among them, the national Friendship Overseas Chinese Store, which specializes in imported goods in the planned economy era, became a franchise store for buying and selling foreign exchange certificates and selling high-grade goods in the 1980s when China's economy was underdeveloped.
From the end of 1989 to the end of 1993, Hu Zijing, then the general manager of Friendship Store and now the chairman of Youa Group and Jiarunduo Commercial Co., Ltd., completely changed the image of the old Friendship Store in three years and put forward the business philosophy of "Friendship buys fine products, and fine products are in friendship", which is also the first person in Changsha to put forward the concept of "fine products". After decades of high-end commodity management history, Friendship Store has witnessed and led the development and growth of Hunan business community. It is not only the only foreign-related store in Hunan province, but also the six "first" model department stores in Hunan business circles, such as "the first to sell high-grade goods, the first to build the largest department store with the most varieties, and the first to take the initiative to smile as a service symbol".
The history of positioning high-end business for decades has strengthened and improved the well-known popularity and reputation of Friendship Store, and established a deep-rooted brand image of "noble store" in the hearts of customers inside and outside the province and even tourists at home and abroad.
"The most precious thing is' friendship'." In the hearts of many Changsha citizens, the friendship store that has accompanied them in their shopping life for decades is not only a friend's familiarity and attachment, but also a heartfelt love and cherish. The predecessor of Changsha Apollo Commercial Group is a comprehensive state-owned commercial enterprise focusing on commercial operation and mass goods. There are two large shopping plazas, namely Apollo Commercial City (formerly Shaoshan Road Department Store) and Apollo Commercial Plaza.
1 971May1day, "Shaoshan Road Shopping Mall in Changsha City" was opened, and its business scale ranked second in Changsha commercial circles at that time, attracting Changsha citizens to watch and shop. Nowadays, Apollo Commercial City, full of foreign flavor, still leads the new consumption trend of ordinary citizens, and many ordinary people still relish the simple and warm "white spoon" of that year.
1In July, 1987, Tan Yongyuan, a young man who made his mark in Changsha's business circles, stood out among 67 applicants after qualification examination, bid evaluation and public debate, and was hired as the general manager of Shaoshan Road Department Store in Changsha. He led his employees to work hard, making a bankrupt enterprise one of the top 100 retailers and one of the most profitable stores in China. The business area expanded from less than 3,000 square meters to 23,000 square meters, the annual sales increased from 24 million yuan to 450 million yuan, the profits and taxes were 28.47 million yuan 1996, and the total assets of the enterprise reached 205 million yuan, respectively, from 1987,
1993, "Shaoshan Road Department Store" became "Apollo Commercial City", which makes people sigh, not only the changes in the world and business circles. 1970165438+10, "Bai Shao" started with 500,000 yuan, and it took only 175 days to build a large-scale shopping mall with the operation scale second only to Zhongshan Road Department Store. In 1980s, together with other commercial forces, Bai Shao staged a vigorous drama of "Five Tigers Fighting in Changsha", which stirred up a prosperous commercial society in Changsha.
June 5438 +2000 10, Apollo Commercial City and Friendship Overseas Chinese Store "joined hands" to form Hunan Friendship Apollo Co., Ltd., and once again realized "version upgrade". Hu Zijing, president of "Youa", vigorously promoted the enterprise restructuring and carried out "two replacements", which caused great repercussions in the business community. He put forward the management mode of "integrated management" and led "Youa" into the "Top Ten" retail business in China.