Corporate Mission: * * Create a better life.
Corporate vision: Growing into a leading omni-channel operator in China.
Values: Honesty, love for home and pursuit of excellence.
Development concept: based on the southwest, develop China/radiate the whole world.
Enterprise tenet: to ensure customer satisfaction.
Enterprise spirit: dedication, hard work, teamwork and pragmatic innovation.
Corporate Manifesto: A Team, Success Together
Enterprise policy: more professional, more standardized and more leading.