What is the research report on rural e-commerce development in Tunxi District?

According to the unified deployment of the roving guidance group with the theme of "Do not forget your initiative mind, keep in mind the mission", we visited and investigated five representative e-commerce enterprises in our district to understand the development of e-commerce and the development and existing problems of rural e-commerce. Through the visit, we can basically grasp the basic status quo of e-commerce development in our region. The investigation and analysis of rural e-commerce development in Tunxi District are as follows: 1. The basic status of e-commerce development in Tunxi District In recent years, with the rapid development of e-commerce, e-commerce in Tunxi District is in a sudden period of growth and development, and its contribution rate to economic development in the region is gradually increasing, which will become a new driving force for economic transformation and upgrading in our region. First, the sales of e-commerce have further improved. According to the e-commerce monitoring statistics of * * Provincial Department of Commerce, on the platforms of * * Tmall and JD.COM, the statistical sales of e-commerce in our region is161700 million yuan. * * Cumulative sales in 65438 10-9 months was 705 million yuan. Second, the number of businesses participating in e-commerce activities is increasing, and the service function of e-commerce industry is improving day by day. At present, there are more than 400 business households engaged in e-commerce on the e-commerce platform. Including pure e-commerce online sales, online and offline development, industry+e-commerce, tourism+e-commerce, service+e-commerce, urban distribution and other service functions. The development of e-commerce has promoted the development of all walks of life, and the activity of e-commerce is also constantly improving. Third, the effectiveness of e-commerce brand cultivation has appeared. Six enterprises in the whole region were rated as "Top Ten E-commerce Enterprises" by * * City, Shi Jia Sesame Cake produced by Tianen Food was rated as a brand-name product of e-commerce in the whole province, Xucun Village in Yiqi Town and Hetang Community in Yudong Office were rated as provincial demonstration villages (communities), seven rural e-commerce sites such as Xu Yiqi Village were rated as provincial demonstration sites, and Hui Antelope and Hui Sanhuang Croaker were rated as good online goods in * * Province. * * Huicheng Agricultural Development Co., Ltd. was rated as an outstanding rural e-commerce leading enterprise by Alibaba. Third, actively cultivate leading enterprises in e-commerce to boost the development of e-commerce. In conjunction with relevant departments, we will actively organize e-commerce operators in our region to connect with new agricultural bases, cooperatives and e-commerce enterprises in our region to boost online sales channels and promote the upward movement of agricultural products. In conjunction with Alibaba 1688 platform, the theme activity of "New Spring Tea, * * Visiting Tea" was held, and 14 tea enterprises were organized to promote * * tea through live broadcast on 1688 platform at the same time. In seven days, online sales reached more than 23 million yuan, which promoted * * local tea enterprises to upgrade their online trade circulation and brand. Promote 13 sales enterprises with a price of more than 5 million yuan to be included in the cultivation of enterprises above designated size. * * From June to September, 65438, the total amount of rural e-commerce transactions in the whole region was 237 million yuan, a year-on-year increase of 23. 15%. Second, the problems and shortcomings of rural e-commerce First, there are few leading enterprises in rural e-commerce. Except for a few leading agricultural products enterprises such as stinky mandarin fish, sesame cakes and local products, other agricultural products enterprises in our region have small planning volume and weak driving force. Second, it is difficult for agricultural products to go up. At present, the rural e-commerce system established in our district has greatly facilitated the decline of industrial products. However, the upward trend of agricultural products is still restricted by the backward concept of agricultural practitioners, the slow progress of standardization, scale and branding of agricultural industry itself. Third, there is a lack of e-commerce talents. Most of the operators engaged in rural power e-commerce in our district are in the form of single-handedness, lacking operational skills, and it is difficult to expand to a certain extent. Fourth, it is difficult for left-behind middle-aged and elderly people to use computers and smart phones to operate online. In addition, there are few compound e-commerce talents who run the rural site e-commerce center and have fine skills, which can not guide the site operation well and is difficult to promote. Fifth, rural logistics distribution can not achieve full coverage, some sites are too many, logistics costs are high, upstream sales of agricultural products are not large, and accessories can not reach 1 time a week. Third, the idea of promoting the development of rural e-commerce The rural e-commerce optimization and upgrading project is listed as one of the 33 livelihood projects in * * Province. It is necessary to closely combine the actual development of rural e-commerce in Tunxi District, focus on optimization and upgrading, strive for breakthroughs, and see results: First, further promote the rapid, sustained and healthy development of rural e-commerce, give full play to the leading role of the government, and give preferential policies to boost the development of rural e-commerce in our region. Encourage and support college graduates, returning migrant workers, rural entrepreneurs and new agricultural brokers through policy guidance. Conduct online commerce and actively guide all kinds of rural business entities to engage in e-commerce business. The second is to promote personnel training, give full play to the role of e-commerce public service center, and vigorously cultivate and guide rural people who are willing to participate in e-commerce to actively develop e-commerce undertakings. Third, actively cultivate leading enterprises in agricultural industrialization, expand breeding scale, strengthen brand awareness of agricultural products, actively support online sales of agricultural products, and promote the development of agricultural industrialization. (2) In recent years, county committees and governments have attached great importance to the development of e-commerce industry. According to the strategic deployment of rural revitalization of the provincial party committee and the provincial government and the requirements of "e-commerce * *" construction, they intensively introduced policies to support the development of e-commerce, carried out in-depth provincial demonstration activities, accelerated the construction of rural e-commerce livelihood projects, and accurately implemented important measures to help the poor by e-commerce. A number of typical representatives of e-commerce enterprises, represented by * * Rongdian, * * Radish and * * Family Farm, emerged. From the level, level, scale, brand and benefit, it has promoted the development of * * e-commerce, and made positive contributions to the high-quality development of * * business economy and the construction of a modern eastern new city with great wealth and beauty. I. Development of e-commerce in the county Since, our county has earnestly implemented the demonstration construction of "e-commerce * *", deployed poverty alleviation, focused on key projects, and continuously increased the construction of e-commerce industrial parks. In * *, the Ministry of Commerce organized a comprehensive evaluation of 100 national e-commerce demonstration bases and 47 provincial e-commerce demonstration bases (parks), and China (* *) Internet Eco-industrial Park was included in the commendation list. Innovative poverty alleviation mode, solidly promote e-commerce into rural areas, e-commerce revitalization and rural upgrading projects, e-commerce optimization and upgrading actions and e-commerce poverty alleviation work, and won the honorary title of demonstration town and demonstration village in * *, and He Changlin Town, Dianbu Town and CuO Town Longtang Village were awarded respectively. The e-commerce revitalization rural upgrading project was recognized by the provincial people's livelihood office for innovation, and accepted the third-party acceptance of the province's people's livelihood project on behalf of * * city, with comprehensive results.