Project packaging planning begins with the establishment of the project, ends with the completion of project investment, and runs through the whole process of project work. From the scope of project packaging, it involves all aspects of economic and social development (such as regional planning and project evaluation), many departments and links of economic and social operation management (such as project operation management), and many fields of knowledge and technology (such as financial evaluation and analysis system), covering a wide range. Integrating packaging thinking means that packaging thinking runs through the whole process of project work from beginning to end, thus ensuring the consistency of project packaging in all links and the sustainability of the whole process; At the same time, in each project development link, we should classify the links and make systematic special research under the whole system to ensure the scientificity and effectiveness of the whole project packaging.
From the whole process of project work, the integrated packaging thinking should run through all project work links such as project investigation and planning, market analysis, creative planning, project demonstration, project investment invitation, project work organization and management. Here, in fact, the government needs to recognize its own functional orientation, integrate the market concept into its work, effectively analyze and judge the market demand and enterprise demand, and at the same time give consideration to environmental benefits and social benefits, which tests the government's ability to understand and implement project packaging under the basic role of market mechanism.
From all aspects of project work, the idea of integrated packaging is to systematize all aspects and conduct special research. The specific analysis is as follows:
1, project planning: project planning is the premise and foundation of project packaging; Project planning requires us to comprehensively, systematically and deeply study and plan the regional economic and social development, comprehensively study and analyze the overall positioning, strategic objectives, development ideas, development planning, development priorities and spatial pattern of the region, establish project packaging and reserve projects, and build a project support system to promote the comprehensive, coordinated and sustainable development of the regional economy and society from the aspects of time, space, industry and industry, project scale and project performance, so as to promote it in an orderly and effective manner. The compilation of project planning not only provides powerful management and decision-making information support for governments at all levels to grasp the implementation and development of the project, but also helps to promote the project packaging and the whole project work.
2. Project market analysis: The study of market integration is to comprehensively analyze and judge the market demand, so as to give full play to the role of market mechanism and solve the economic and social benefits of project packaging; Under the condition of market economy, the driving force and attraction of a region's development do not depend entirely on its own resources, regional conditions, development foundation, development status and other factors. It is necessary to jump out of regional limitations, put yourself in the whole province, the whole country and even the whole world for systematic and overall market analysis, and deeply understand the influence of market demand orientation, market rules and market mechanisms on regional development. The emergence and development of projects have their objective laws, which are not created out of thin air or imagined by the brain. With the development of regional economy and society, it develops and progresses in a pattern full of market competition and cooperation. Artificial selection of projects that do not meet the current situation of local development or the needs of the times is bound to outweigh the benefits and damage the long-term development interests of the local area. Therefore, to plan a packaging project, we must first fully analyze and judge the market demand, which is the vitality of the project, and the project without market demand is lifeless. Secondly, we should get rid of the backward concept that resource conditions and location foundation determine development, give full play to the role of market in allocating resources, and do a good job in project planning and packaging, especially in project positioning, selection of construction and operation entities, integrated allocation of resources, role-playing, development and operation, and financing mode.
3. Project creative planning: Project creative planning can be said to be the most creative activity in the whole project packaging process. It is a creative activity that integrates the title, content, expression and creative publicity activities of the selected project on the basis of pre-project planning and market analysis to highlight the uniqueness and attraction of the project and attract investors' investment. This link is the most challenging and infinite possibility in the whole process of project packaging. The level of creative planning directly affects the effect of project packaging. With the continuous improvement of China's infrastructure, the deepening of reform and opening up and the popularization of preferential policies, many investors have similarities in location conditions, policy support and development ideas to attract investment, so that investors don't know how to choose. Successful project creative planning can give investors a refreshing feeling and stand out from the crowd.
4. Project demonstration: The careful demonstration of the project is to explain the feasibility of the project and is an important basis for investors to decide whether to invest. A planned project often involves many stakeholders, such as investors, government agencies, financial institutions, consulting institutions, implementing units and beneficiaries. Choosing neutral consultants or institutions to demonstrate the integration of technology, market demand and financial economy can effectively reduce the mistakes in project decision-making and improve the efficiency and comprehensive effect of investment. In the project packaging, the argumentation of relevant authoritative persons or institutions can improve the authority of the project itself, effectively dispel investors' doubts about the project itself and win the favor of investors.
5. Project investment: Project investment refers to the targeted organization of docking, publicity and promotion, and the implementation of project investors and funds. This is the link to reflect and test the packaging results of the project. It is necessary to publicize and promote the project in a prepared manner, select corresponding projects according to different investors, prepare supporting materials for promoting the project, introduce the project in an all-round and three-dimensional way through picture books, videos, online platforms, etc., actively display the project packaging ideas and project characteristics and advantages, attract investors, and promote the project landing.
6. Organization and management of project work: the implementation of integrated packaging thinking needs the cooperation of organization and management of project work, and the organization and management of project also needs the guidance of integrated thinking. The project packaging covers a wide range, involving regional economy and society, government departments, various investments at home and abroad, as well as many disciplines and technical methods, industrial policies, land policies and other policies. These characteristics determine that effective organization and management is a necessary condition to do a good job in project packaging. To do this well, the essence is to solve the management system and operation mechanism of this work. First, there should be a clear organization and management department in government departments, which should be given corresponding responsibilities and requirements, so that they can make overall arrangements for project packaging work in various departments and fields, rationally divide their work, do a good job in coordination, promote resource integration and enjoy information. Second, it is necessary to establish and constantly improve the target management, assessment and reward and punishment mechanism for all levels and departments to organize and manage project packaging work. Third, on the basis of strengthening the standardized management of various organizations engaged in planning project packaging, give full play to the power of intermediary consulting and scientific research institutions with qualifications and ability to do a good job in project packaging. Grasp the reasonable division of labor between government organization and management and the support and cooperation of professional and technical departments. Fourth, make full use of modern information technology and network means to build a project management information system platform oriented to regional development, fully realize the sharing and dynamic management of project information resources, and realize the functions of auxiliary decision management and information release. Fifth, do a good job in the construction of talent team, introduce and train a group of compound talents engaged in project packaging organization and management, and establish an expert consulting team with extensive professional knowledge.