Nibiru will implement product differentiation strategy to achieve accurate positioning marketing. Create different types of mobile phones for different user groups, gather customer groups belonging to this brand, innovate and accumulate wealth. In the future, nibiru will not only make mobile phones, but also take the four directions of "differentiated operation of mobile phones", "smart home", "wearable devices" and "new exotic electronic products" to build a mobile industrial chain that truly belongs to nibiru.
In terms of marketing channels, nibiru has established independent marketing platforms such as Nibiru official website and Nibiru's official flagship store. At the same time, large-scale B2C distribution platforms with deep cooperation include Taobao, Tmall, JD.COM and Suning.cn.