Public relations practitioners (hereinafter referred to as public relations personnel) are those who provide consulting, planning, implementation and services for information dissemination, relationship coordination and image management of organizations. Public relations personnel must have strong written and oral expression skills, have the ability to coordinate and organize all kinds of public relations inside and outside, and have the ability to investigate, consult, plan and organize public relations activities, which is one of the occupations that implement employment access. At present, the profession of public relations personnel is divided into three levels, namely, primary (national vocational qualification level 5), intermediate (national vocational qualification level 4) and advanced (national vocational qualification level 3).
Public relations, also known as public relations, is translated from English "public relations". The word Pubic can be described in English.
Words can also be used as nouns. When it is used as an adjective, it can be translated into "openness" and "openness". As a noun, it can be translated as "Gong". In China, it is generally customary to translate it into "public-private relations".
Definition: The relationship between the public and the public is an activity and function that a social organization uses various means of communication to make itself and the public understand and adapt to each other.
Three elements of public relations: social organization, public and communication.
Characteristics of public relations:
1, public-private relations are modern management activities and functions. 2. The relationship between the public and the public refers to the relationship between a social organization and its public.
3. The subject of public relations is a specific social organization. 4. The object of public-to-public relations is the public.
5. The working method of public relations is mainly communication. 6. The purpose of public-private relationship is to make social organizations and the public understand and adapt to each other.
To sum up, an organization will tell the public its purpose, policies and actions through effective communication, and at the same time let the organization know the public's meaning and suggestions through communication, so that the organization and the public can understand each other, so as to achieve mutual understanding and adaptation, gain public support, and create an optimal environment conducive to its own survival and development. In this sense, the relationship between the public and the public is a kind of "people and learning" that seeks unity internally and development externally.