For the reading and evaluation of an advertising report, we only need to do a good job in three aspects: word number, quantity and conversion rate.
1. refers to the keywords searched by customers. In the advertising report, it includes not only the product keywords that customers use to search, but also the ASIN code in the automatic advertising report. For words with high exposure and clicks, sellers should check and filter them one by one. Factors to consider include whether keywords are consistent with their own products.
2. Numbers refer to quantity. After advertising, Amazon sellers must pay attention to two quantities: exposure and click. If the exposure is low, either the text is too biased, or the bid is low, or the product details may be biased. For keywords with low exposure, you can try to increase the price per click. As the price increases, the exposure will also increase. This time depends on the number of clicks. If there are too few clicks, the data base will be small and there is no way to show the effect of advertising.
3. Conversion rate: In advertising, sellers need to pay attention to three conversion rates, one is the conversion rate from exposure to click, that is, CTR in advertising data report, the other is ACOS, that is, the percentage between advertising expenses and sales amount, and the other is CR, that is, the percentage of orders brought by advertising clicks. CTR should be larger, ACOS should be smaller, and the bigger CR is, the better.