65438+Early 1990s, Shanghai real estate just started. Huang Bainian noted that the rent per square meter of high-grade office buildings in Shanghai can reach $90 a month. After traveling around the world, he felt that the investment had a good return. Therefore, Guangjin Group invested 1994 in Shanghai.
In the construction of the Bund Center, Huang Bainian put forward: "If you want to do it, you must make the best products and complete an architectural masterpiece in 2 1 century." The Bund Center was designed, constructed and finally renovated according to the highest standards at that time, which made the investment of the whole project as high as 400-500 million US dollars. At all costs, for the best, Huang Bainian is moving towards its goal.
Huang Bainian has been in Shanghai for two years, and the land has not been completely demolished. The rent of high-grade office buildings in Shanghai dropped from $90 per square meter to $9, a drop of 90%. 1997 was hit by the Asian financial turmoil. Until 2000, it became the most difficult period in Huang Bainian's life: only a small part of the building was built, and six years later.
Going upstream or avoiding the heavy weight? The heirs of wealth began to stand the test of fate.
"Everyone is watching. I can't wait. All the money has been invested. Only by continuing to invest, the interest at that time was really equivalent to sending out a Mercedes-Benz car every day. But you can't worry. It's no use rushing. This is the characteristic of China. So I've been thinking ever since, as a foreign investor, you can't think that you can do anything with money, but it's not. You should take your time, learn slowly, and learn how China people do things, think about problems, and what is the culture in the middle. You should have a deep understanding and experience. " Speaking of which, Huang Bainian's tone is very low.
"I spent eight years building the Bund Center and tasted the ups and downs. Everyone nicknamed me' Eight Years of Anti-Japanese War' ".
With the help of the Shanghai municipal government, Huangbainian weathered the storm. His idea of "seeking only the best" also fell to the ground step by step.