Fujian Kangzhiwei Food Industry Co., Ltd.

"Yandian-China Sports Drink" is a functional drink which was introduced by the company in 2004 to supplement human body salt. This product is scientifically developed according to the physiological characteristics of human sweating. Different from ordinary functional drinks in the market, it has become a brand-new drink for the first time in China. In 2007, the company invited Chen Zhonghe, former head coach of China Women's Volleyball Team, and Zray, the actor of Liu Xing in "Family with Children", as spokespersons for Kang Zhiwei's Salt Canon. Once the product was launched, it was well received by consumers, and the slogan of "exercise and drink salt canon" also resounded throughout the country. In the same year, it was awarded the title of "Top Three Comprehensive Economic Indicators of Sports Beverage Industry in China". In 2006-2008, Kangzhiwei Tobacco sponsored the World Women's Volleyball Final Four and supported the volleyball cause. 2008-2065 438+00 was continuously selected as the only designated sports drink in Xiamen International Marathon, which was highly praised by leaders from all walks of life. With the brand goal of building the first brand of sports drinks in China, it caused an uproar in the beverage market, and was praised by the industry as the representative of the fifth generation of functional drinks after mineral water, carbonated drinks, fruit juice drinks and tea drinks. On 20/200912, Kang Zhiwei Tobacco Code successfully won the partner of chinese basketball association, and became the only designated sports drink of China men's basketball team represented by Yao Ming, Yi Jianlian, Wang and Sun Yue, providing supplementary physical protection for its main men's basketball team in training competition. In 2009, we successfully developed the "Jinbu" amino acid beverage with special addition of "glutamine", which changed the widespread addition of "caffeine" harmful to the human body after long-term drinking of amino acid beverages in the market, and became a healthy sports beverage that truly conforms to the human exercise mechanism and really supplements physical fitness. In the same year, he was awarded the title of designated beverage in the Asian Athletics Championships, which supplemented the physical guarantee for athletes such as Liu Xiang. 20 10 company won the title of "high-tech" enterprise. The company developed rapidly and steadily, diversified products were put on the market, and entered the fast lane of benign development, with a substantial increase in production and sales. By the end of 20 10, the company had newly acquired 247 mu of industrial land in Jinfeng Development Zone, and reserved more than 200 mu of development land to build a modern food and beverage science and technology park integrating scientific research, production and sales of sports drinks, fruits and vegetables with southern Fujian characteristics, aiming at building the first brand of sports drinks in China, and finally forming a development scale with a total investment of/kloc-0.00 billion yuan. At present, the preparatory work for the exploration and design of the project has been completed, and the construction started in March 20 1 1. The first phase of the project plans to build a beverage production line with an annual output of 15000 tons. It is estimated that a workshop and warehouse of 20,000 square meters will be built in June, with an annual output of 45,000 tons and an output value of 200 million yuan. After the completion of the 500-mu industrial park, the annual production capacity will reach 400,000 tons, the annual output value will be 2 billion yuan, and the annual tax payment will reach more than 65.438+0.2 billion yuan.