Anta full name Anta Sporting Goods Co., Ltd. is a comprehensive and multi-brand sporting goods group specializing in the design, production and sales of sports equipment such as sports shoes and accessories. 199 1 was founded in Jinjiang, Fujian Province, and its founder was Ding. Ding, current executive director and general manager.
Anta focuses on providing professional sporting goods with high cost performance for ordinary consumers. The Group is engaged in designing, developing, manufacturing and selling Anta brand products, mainly including sports shoes, plastic shoes, rubber shoes, clothing and sporting goods.
Anta's brand culture
The whole logo is a font with the letter A, which is formed by the intersection of four arcs with different radii. The overall composition is simple and generous, full of movement, and the vivid red color represents Anta's vitality and enterprising spirit. The spatial sense of arc construction shows the infinite development prospect of Anta people's entrepreneurship, while variant A abstracts a soaring image, which shows the beautiful combination of strength, speed and beauty in sports in a very simple and summarized way.
On the surface, Anta is a square character, horizontal and vertical, steady and steady, which symbolizes the spiritual quality of Anta people's peace of mind to start a business and be a down-to-earth person, and fully demonstrates the business philosophy of Anta enterprises. From the perspective of brand definition, Anta is more reflected in the fact that Anta enterprises have accumulated a lot of money, stirring up thousands of waves with one stone and opening up domestic and foreign markets at a steady pace.
Reference to the above content: Baidu Encyclopedia-Anta