Brief introduction of American KPCB venture capital company

KPCB company (kleiner Perkins caufield &; Byers), founded in 1972, is the largest venture fund in the United States, mainly undertaking investment business in prestigious schools.

KPCB is full of talented people, making its mark in the venture capital industry. Among the venture enterprises it invests in, Compaq, Sun Microsystems, Lotus and other leaders in the computer and software industries. With the rapid development of the Internet, KPCB seized this once-in-a-century business opportunity and invested heavily in the Internet industry, successively investing in AOL, EXICITE and Amazon Bookstore.

KPCB Company consists of 65,438+02 general partners, including Toure, one of the founders of Intel Company, and Joyce, the former president of SUN Company. These heavyweights value team spirit and never take credit. The general partner of the company has practical experience and experience as a company executive. These management experiences enable them to make correct judgments and make few mistakes in the decision-making process of venture capital. They choose venture capital as their career because this industry is more exciting and can better reflect their own life value. Making money is not the only purpose of these general partners, they are more willing to help entrepreneurs establish and develop enterprises. Venture capital may be profitable and more likely to lose everything. These general partners have the courage to face challenges and seek their own sense of accomplishment in the venture capital industry. The proportion of profits extracted by the company is above 30%, while the average venture capital company is usually 20%. In the past two years, the company has achieved a high profit of $480 million for its limited partners.

From 1990 to 1997, KPCB company * * * completed the investment listing of 79 information technology companies and life science companies, among which 55 companies' share prices are currently lower than the issue price, 5 companies are flat, and 19 companies have achieved amazing success.

KPCB's proudest masterpiece is the creation of Netscape. 1994, Clark, the founder of Silicon Valley Image Company, called Toure of the company and told him that a 23-year-old man named Ann had invented a software called browser. Clark cooperated with Ann to establish Netscape, a browser software company, and is looking for investment, but the conditions are very harsh. He must invest 5 million yuan to own 25% of the shares. At first, some general partners of KPCB refused this request and gave $5 million to two boys without any business plan, which seemed too worthless. However, Toure and Joyce believe that this browser software may be the technology that will affect the world economy in the next 10 year, so they persuaded other partners to invest. They never expected that the listing of Netscape caused a great sensation, and they got 400 million dollars. The success of Netscape has stimulated many venture capitalists to invest in the Internet industry, especially KPCB, which has invested in and promoted the listing of more than 65,438+00 Internet companies. The network technology companies invested by KPCB are interrelated, and the directors of each company are also directors of other related companies, which enables them to share their personal analysis of market trends. Internet industry is a rapidly developing industry. The rules of the game are not the competition in the past, but the combination of them, * * * expanding the number of customers and * * * occupying the market. Strategic alliances and mergers and acquisitions in the Internet industry have become a common practice, and it is difficult for non-alignment to develop independently. KPCB grasps the characteristics of the network industry and invests in network technology companies that can cooperate and promote each other in technology and jointly seize the market, including Netscape, AOL, Amazon Bookstore, American Sports Special Line and many other companies.