Fila is an Italian brand, but Fila China belongs to Anta. Since 2009, Anta has obtained the right to operate Fila's trademark in China. In other words, Philo was acquired by China's Anta. Its production and operation are all designed by Anta Company and sold in the whole market.
So this is the reason why the Fibonacci we see in China is somewhat different from the products we see abroad. Its overall design is more in line with China's consumption habits and personality preferences. Let's be specific.
Anta is a domestic brand established by 199 1 and listed in Hong Kong in 2007. With its strong development momentum, relatively people-friendly price and unique sense of design, Anta has increasingly become one of the fashionable sports that young people like nowadays. Whether it is sports jackets, casual pants, T-shirts, baseball caps, especially sports shoes, there are more and more big-name auras and beautiful details.
Especially in the context of China's strong economic development, this brand is increasingly sought after and affirmed by Chinese people. It is an indispensable fashion trend for many young people with fashion styles.
Brand history
The brand was founded by Philo Brothers in biella in 19 1 1 and has a history of nearly one hundred years. In 1970s, Philo cooperated with diversification strategy to expand sportswear business.
In the following years, the series of golf, tennis, fitness, yoga, running and skiing were successively developed, which finally established the backbone position of world-famous sports brands and was regarded as the representative of art and the model of luxury.
Perfect design, elegant lines, showing the artistic thinking of sports; Exquisite craftsmanship and unique fabrics represent the fashion model of the brand, showing FILA's positive attitude towards life and elegant sports art.
1972, Philo hired a Japanese designer to design the trademark for Philo. So the trademark with the letter F as the main element came out, which was greatly appreciated by the boss of Philo. This F letter is very creative, uses beautiful and plump geometric patterns, and has a strong artistic sense, which is consistent with Italy's long artistic atmosphere.
Reference to the above content: Baidu Encyclopedia -FILA
Reference to the above content: Baidu Encyclopedia-Anta