"Trend Frontline" is a famous leisure clothing brand in China under Souyute Group. "Fashion Frontline" takes "cheap and fast fashion" as its brand positioning, takes young consumers aged 65,438+06-35 as its main consumer group, and focuses on the domestic third-and fourth-tier consumer markets. At present, there are nearly 2,000 specialty stores in all provinces (cities and autonomous regions) in China, providing consumers with more than 10000 pieces of fashion clothes every year.
With its fashionable styles, diverse styles, affordable prices, excellent quality and meticulous service, "Trend Front" brand provides consumers with a one-stop clothing consumption platform, which is deeply loved by young consumers all over the country.
Since its establishment, "Trend Front" brand has hired many international film and television singers such as Kelly Chen, Nicholas Tse, Song Huijing, Summer, Korean male idol group 2PM, and Korean super popular female idol group -T-ARA as brand spokespersons. At present, the brand spokesperson is GOT7, an Asian thermal energy group.
Through traditional media such as TV and magazines, as well as outdoor and online media such as Tencent QQ video, WeChat, Weibo, Taobao, Tmall, Youku and Tudou, the company continued to carry out all-round and multi-angle brand promotion activities, and constantly expanded the brand influence of "Trend Frontline". ?
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Souyute Group Co., Ltd., formerly known as Dongguan Souyute Clothing Co., Ltd., was founded in February 2005 in Dongguan, a frontier city of China's reform and opening up. It started as the "trend front" of leisure clothing brands and has been growing steadily and rapidly.
20 10 1 1, Souyute Group successfully listed on Shenzhen Stock Exchange (stock code 002503). At present, Souyute Group has developed into a well-known fashion industry group company in China, with assets exceeding 654.38+000 billion yuan and more than 2,500 employees. Its business covers many fields such as brand operation of casual wear, supply chain management, brand management, commercial factoring and foreign investment.
In 20 17, souyute group achieved operating income of 65.438+0.833 billion yuan, net profit of 66.5438+0 million yuan, and paid state tax of 580 million yuan. Search Yuete Group ranked 95th in "Top 20 18 Guangdong Enterprises 100";
"Top 20 18 Guangdong Private Enterprises 100" ranked 28th; Ranked seventh in the "Top 100 Enterprises in Clothing Industry in 20 17" issued by China Garment Association;
In the "2065438+2008 Fortune China 500", it entered the list for the first time, ranking 402nd, marking the official entry of Souyue Special Group into the ranks of large-scale comprehensive industrial groups in China.
Souyute Group's "Top Ten Leisure Clothing Brands in China"-"Trend Front" takes "cheap and fast fashion" as its brand positioning and young consumers as its consumer group.
By focusing on brand promotion, R&D design, marketing channel construction and other high-end links in the clothing industry, the company has outsourced all its production and processing, and embarked on a green development road with no pollution, low energy consumption, high output and sustainability. At present, there are nearly 2,000 "Fashion Frontline" brand clothing stores in China.
In terms of supply chain management, Souyute Group has set up 12 supply chain management holding subsidiaries in various textile and garment clusters across the country to provide supply chain management services such as design research and development, centralized procurement, warehousing and distribution for fashion industry merchants.
In terms of brand management business, Souyute Group has set up three brand management holding subsidiaries nationwide to provide brand management services such as store management, commodity display, brand promotion, personnel training and O2O marketing.
In terms of commercial factoring business, Souyute Group takes Shenzhen Qianhai Souyin Commercial Factoring Co., Ltd. as the operating platform to provide commercial factoring services such as trade financing, accounts receivable collection management and credit risk control for fashion industry merchants.
In terms of foreign investment business, Souyute Group has actively expanded its foreign investment in recent years, and has successively invested in Inman, Chuyu, Xianmai, Xianlixiu, Xihe World, Yunsi Muxiang, Ouruier, Xianyidai and other China e-commerce clothing brands.
And the online education and training platform "China Tobacco Hanhai", the largest cross-border e-commerce platform "Laramie" in China, and the first brand university coffee chain "Time Capsule" in China.
Search the official website-a brief introduction to the trend front