In terms of processing equipment, the company has 500 tons of Swiss Buller production line, 800 tons of Italian GBS production line and 500 tons of Wuxi Buller production line, with an annual processing capacity of 600,000 tons of wheat. In particular, in 2005, it invested 6,543.8+billion yuan to introduce Italy's special flour production line and flour blending equipment. The main equipment is fully intelligent automatic equipment with automatic memory function, which adopts vacuum moistening and automatic peeling. The introduction of this project has realized the revolution of flour processing technology in enterprises.
The company's R&D center has a world-class level in both software and hardware. The company invested 654.38+million yuan to introduce foreign first-class testing equipment in the same industry, including two sets of flour and 46 sets of professional testing instruments with international leading level, such as landing value and gluten tester from Brabaender Company, tensile testing machine from Botong Company in Sweden, bubble blowing instrument from Chopin Company in France and protein instrument from Tekato Company in Denmark, which provided strong technical support for the research and development of special flour. Actively strengthen software construction, and employ well-known experts in the industry and professors of milling specialty of Zhengzhou Grain College as guidance to provide technical training for R&D center personnel. In recent years, the company has actively introduced all kinds of professional and technical personnel, and those with college education or above account for 30% of the company's total employees, which provides a talent guarantee for improving the research and development level.
In the procurement of raw materials, the company has an independent right to operate import and export trade. Actively strengthen contact with foreign high-quality wheat producing areas, and establish stable raw material supply relations with the United States, Canada, Australia and other countries. China high-quality wheat production area has established hundreds of thousands of mu of wheat production bases, ensuring sufficient supply of raw materials. The company has mature sales channels, developed all kinds of special flour, and has successfully entered well-known enterprises such as domestic Goubuli Group, Guifaxiang Group, Beijing Gu Wu Dojo Company, International Ding Xin Group, Dali Food Group, etc., and established stable cooperative relations, providing them with all kinds of special flour continuously. Today, Lida Flour has three series of varieties and specifications: 1 15, which meet the needs of different consumers.
The company has also established a flour retail service network system, opened more than 50 Lida specialty stores in urban and rural areas of our city, set up Lida flour counters in domestic supermarkets such as Carrefour, Wal-Mart and Metro, and established stable supply relations with more than 20 colleges and universities in our city. More than 20 middlemen and agents have been cultivated, forming a marketing service network centered on large food production enterprises, based on large supermarkets, supported by colleges and universities, and relying on middlemen and agents. Today, the market share of Lida Flour Kinmen is over 80%, and the coverage rate is 100%.
Based on the Guinness market, we have set up offices and branches in Harbin, Hohhot, Changchun, Shenyang, Beijing, Shanghai, Wuhan, Qingdao, Jinan and other provinces, cities and regions, which greatly enhanced the influence of Lida brand in China.
Lijin Company will base itself on the domestic market, increase efforts to expand the international market, participate in international market competition, make Lida brand sell well at home and abroad, and strive for a world famous brand.