Unity: emphasize "harmony", emphasize the overall situation consciousness, enterprise consciousness and team consciousness, and seek internal development; Seek harmony with the outside world and common development. Practice: emphasize persistent pursuit, down-to-earth, do everything wholeheartedly, and pursue the realization of long-term goals with high-quality work quality. Innovation: Seeking survival, development and "new South" through innovation. Construct three innovation systems: the whole innovation of the enterprise, the innovation of each organization of the enterprise and the participation of all employees. Realize eight innovations: concept innovation, mechanism innovation, management innovation, technology innovation, product innovation, service innovation, business innovation and workflow innovation. Service: To provide quality services for society, shareholders, customers and employees, and strive to maximize social value, shareholder value, customer value and employee value.