1, comprehensive mall:
Put a lot of brand stores in, this is the shopping mall. Taobao Mall in the back is also in this form. It has a huge shopping group, a stable website platform, a complete payment system, and a credit and security system (although there are still many shortcomings) to promote sellers to sell things and buyers to buy things.
Like traditional shopping malls, Taobao itself does not sell things, but provides a complete sales package. The advantages of online mall, such as sufficient popularity, rich products, convenient logistics, cost, 24-hour city that never sleeps, no geographical restrictions, and more abundant products, reflect that online comprehensive mall is about to gain a place in the trading market.
2. Specific integration types:
(1) Department Store: A store means only one seller; Department store is a rich product line to meet daily consumption needs. This kind of store is its own warehouse, which can carry out logistics and customer service faster.
(2) Vertical stores: vertical stores, which serve certain specific people or certain specific needs and provide comprehensive and more professional services related to the needs in this field.
3. Connection channel type:
M2E is the abbreviation of English Manufacturers for e-commerce, and it is a new industry to control e-commerce. It is an operation mode that saves manufacturers' sales costs and helps small and medium-sized enterprises integrate supply chain resources. In 2007, a well-known economist proposed at the American e-commerce summit that Guangzhou Diandong Information Technology Co., Ltd. was a domestic representative enterprise.
4. Service-oriented online store:
There are more and more service-oriented online stores, all to meet people's different personality needs, and even to help you queue up to buy movie tickets, all of which are traded. I am looking forward to seeing more service-oriented online stores.
5, shopping guide engine type:
As the upstream business of B2C, we bring customers to businesses. The service industry must stand from the perspective of consumers. This is the king. Airbnb strives to become an effective traffic procurement platform for e-commerce and reduce the marketing cost of high-quality B2C businesses.
6. Social e-commerce:
Social e-commerce is a new derivative model of e-commerce. With the help of social media and online media, the purchase and sale of goods are assisted through social interaction and user-generated content. In the era of Web2.0, more and more content and behaviors are generated and dominated by end users, such as blogs and Weibo. Generally can be divided into two categories.
One is to focus on product information, mainly through users sharing personal shopping experiences on social platforms and recommending product applications in social circles. The other is a relatively new model, directly involved in the sales process of goods through social platforms. This model allows end users to participate in the sales process of goods and sell goods through social media.
7. Group purchase mode:
Group buying is group online shopping, which means that consumers who know or don't know get together and increase their bargaining chips with merchants to get the best price. According to the principle of small profits but quick turnover, merchants can give group discounts below the retail price and quality services that individuals can't get.
As a new mode of e-commerce, group buying improves the bargaining power of users and businesses through consumer self-organization, professional group buying network and group buying organized by businesses, and gains commodity profits to a great extent, which has attracted the attention of consumers, industry manufacturers and even the capital market. The price of goods bought by group is more favorable. Although group buying is not the mainstream consumption mode, its explosive power has gradually emerged. The main way of group buying is online group buying.
Extended data:
Basic functions of e-commerce:
1. Universality: As a new transaction mode, e-commerce has brought production enterprises, circulation enterprises, consumers and the government into a new world of network economy and digital existence.
2. Convenience: In the e-commerce environment, people are no longer limited by geography, and customers can complete complicated business activities in the past in a very simple way. For example, online banking can access account funds and query information all day, and at the same time, it can greatly improve the service quality of enterprises to customers. In the business activities of e-commerce, there are a large number of contacts who need to develop and communicate, with flexible working hours, fulfilling the requirements of the company, and having money and leisure.
3. Integrity: E-commerce can standardize the workflow of transaction processing and integrate manual operation and electronic information processing into an inseparable whole, which can not only improve the utilization rate of manpower and material resources, but also improve the rigor of system operation.
4. Security: In e-commerce, security is a crucial core issue, which requires the network to provide an end-to-end security solution, such as encryption mechanism, signature mechanism, security management, access control, firewall and anti-virus protection. This is very different from traditional business activities.
5. Coordination: Business activity itself is a coordination process, which requires coordination between customers and companies, manufacturers, wholesalers and retailers. In the e-commerce environment, banks, distribution centers, communication departments, technical services and other departments need to cooperate, and the whole process of e-commerce is often completed in one go.
Baidu encyclopedia-e-commerce
Baidu encyclopedia-mobile e-commerce