A case is actually a story.
In stories, we usually analyze characters, backgrounds and plots, and in cases, we will also focus on these elements. An interesting case is usually vivid, suspenseful and meaningful for discussion and learning, so don't just treat it as a screenshot of an enterprise's operation process, but as a story with real feelings.
If your interview question is: How many chairs are there in the world?
So what's your answer?
A chair. There is only one chair for you in the world.
B: Countless, because I can't count them.
If you were an interviewer, how would you judge? Obviously, this is not the answer that a workplace person wants.
You can think about how many people there are in a family, how many families there are in a city, or how many schools there are in a city, or how many people there are in private spaces, public places and workplaces in different regions.
Analyzing the questions you want to investigate according to region, politics or age is obviously more convincing than those emotional answers!
Therefore, a business case needs a clear main line, strong logic and detailed analysis.
Second, personality? Yes? Answer? Case? study
1, describe the problem
For example: Why should Alibaba Pictures cooperate with Youku Tudou?
There are many video websites, such as Mango tv, Iqiyi, LeTV and so on. As a newcomer in the film and television circle, why did Ali choose Youku Tudou instead of others? First of all, we need to analyze the crux of the problem: whether the strategic cooperation between iQiyi and Baidu will hinder, and whether the relationship between LeTV and Huayi will stop.
The problem of a case is usually not just literal, you need to dig and compare it.
Step 2 think independently
In the case example, what you need to do is not only list and compare, but also make subjective and objective analysis. Usually, there is no fixed answer to a case study, and this is its charm. Matching the information you collected with the problem, finding the reason and expanding it is the most wonderful part of the case analysis.
Step 3: Solution
The final result is that I hope you can give a practical solution, which can be considered in finance, management and marketing, but the solution must be targeted and characteristic. It is the most ideal state to prescribe the right medicine and cure the disease. Due to the nature of competition, prescriptions need to be established and effective in theory in order to be successful.
Third, how? Where to? Start? Yours Research?
A month-long case contest means that you need to know a company or even an industry within one month, so efficient methods are very important.
Take the business case of JHC Competition last year as an example: Please evaluate whether Ping An made the right decision to acquire SDB in 2008.
1. Ping 'an Website: View the company's fundamentals and information about the company's major shareholders and directors on the website.
2. Annual report of the last three years: pay special attention to various subjects of the balance sheet, liquidity indicators, repayment ability and so on.
3. Go to the headquarters or branches of Ping An Company on the spot: Generally, the headquarters information is more comprehensive, and the branches can better reflect the employees' faces. Usually, the employees of a company have a good mental outlook, and their enthusiasm for work shows that the welfare and management of the company are still good.
4. Look at the stock market: compare the stock market with the broader market, analyze whether its trend is in line with the current state of the stock market, and judge its current listed assets and banker's recognition.
5. Find employees &; Executive communication: Only by opening your heart can you truly understand very critical things and mobilize personal relationships such as relatives and friends.
Fourth, start? Yours Research.
1. Make a choice: the starting point of case analysis, which items to focus on, the details of the problem and the division of labor among team members.
2. Determine the size of the case: the scope and length of the case design.
3. Make a timetable: divide the big problem into several small problems and put them in the timetable, and pinch off the completion time of each team member's task division.
4. Display mode: story expression? Timeline? Department of nature? Before the presentation, you need to determine a more intuitive presentation method on ppt.