In 2006, the brand value of "Rongshida" was appraised by China Brand Research Institute as more than 2.6 billion yuan, ranking 54th in the list of the most valuable well-known trademarks in China and among the best in the white goods industry in China. With the reform and opening up in China, after more than 20 years of market turmoil, "Royalstar" has become the mark of a generation of China people's beautiful life.
Hefei Rongshida Sanyo Electric Appliance Co., Ltd. was once a subsidiary of Hefei Rongshida Group. Hefei Rongshida Sanyo, as the first joint venture listed company in China, has always adhered to the technology leading strategy, and technology has always been the benchmark of the industry. In recent years, Hefei Rongshida Sanyo Company has continued to grow at a high speed, and has entered the top three in the industry and become a new star in the industry. Hefei Rongshida Sanyo Company, as an important member of Rongshida family, has a deep relationship with Rongshida. On may 20 12, Hefei rongshida sanyo company obtained the brand management right of rongshida, and on April 20 13, it obtained the brand use right of leading products of rongshida washing machine, refrigerator and microwave oven, and the brand of rongshida officially returned.