Roewe is an automobile brand owned by Shanghai Automotive Industry (Group) Corporation, which was launched in June 2006. The automobile technology under this brand comes from Rover previously acquired by Shanghai Automobile, but Shanghai Automobile did not acquire the "Rover" brand.
Roewe's naming and logo patterns fully reflect the classic and noble temperament, and the overall image combines Chinese and western. There are two oriental lions standing in the sign. The lion is the king of all animals. It represents auspiciousness, majesty and solemnity in China culture, and it is also a symbol of king and courage in the west. The two lions guard the Chinese watch, which is a classic totem symbol in China culture. It contains the dignity of the nation, and at the same time, it has the meaning of being far-sighted and praying for the prosperity and harmonious development of the country. Below the pattern is the fusion of letters RW drawn by modern methods, which is the abbreviation of brand name.
The English name "Roewe" comes from the Spanish root Loewe (lion), which is a combination of many meanings, with "R" as the head to convey the meaning of innovation and dignity.
The Chinese name "Roewe" incorporates the traditional elements of China, embodies the spirit of self-improvement and profound cultural accumulation, and at the same time conveys a classic and noble bearing. Among them, "Rong" means honor and honor; "Wei" means prestige, dignity and distinguished status. The combination of glory and prestige embodies the value of innovation and prestige.
Founded in 2007, the Passenger Car Branch of Shanghai Automobile Group Co., Ltd. (hereinafter referred to as the Company) is a legally registered branch of Shanghai Automobile Group Co., Ltd. (hereinafter referred to as SAIC), with a business license, and mainly undertakes the research and development, manufacturing and sales of SAIC's own brand products. The company has two brands, Roewe and MG, three technology research and development centers in Shanghai, Nanjing and Britain, and three manufacturing bases in Shanghai Lingang, Nanjing Pukou and Britain.