Corporate social responsibility reports have a wide audience. Including corporate sector leaders, investors, partners, government agencies, industry associations, professional evaluation agencies, media and other groups familiar with corporate social responsibility. It also includes groups such as ordinary employees and ordinary people who lack CSR awareness. This requires that the design of corporate social responsibility report should not only reflect professional rigor, but also reflect the concept of corporate responsibility, which is easy to understand and readable. With high-level visual presentation, readers can read the report clearly and intuitively.
The visual presentation of the report is directly related to its readability. Problems such as improper chart design, single expression and unclear design level will cause poor readability of the report.
Different from other picture books, CSR reports have a large amount of words, rich data and charts, and fixed structural modules, which requires that the design should be based on profound design skills and comprehensively use design techniques such as typesetting, composition, hand-drawing and picture creativity. The overall style of the report is solemn, reflecting the characteristics of the enterprise and paying attention to the sense of art and the times; The chart and case design are eye-catching and intuitive, and the design rhythm of titles at all levels in the inner page is clear, which increases the readability of the report.
Case of CSR brand image management organization: CSR report of China Southern Power Grid shows what the power grid does, how it works, who generates electricity, who transmits electricity and who distributes electricity in an illustrated form. It not only shows what the company has done in social responsibility, but also popularizes some knowledge about electricity.
csr report design process
Examine the core values of enterprises, understand the reporting needs of enterprises, analyze the image positioning of corporate social responsibility, establish the brand concept of corporate social responsibility reporting, and use image design tools to create a distinctive corporate social responsibility report for enterprises.
The design of corporate social responsibility report includes four stages. Image positioning stage, the main work of this stage is demand communication, data collection, image positioning analysis and establishing design ideas; Scheme design stage, which is the first draft of the design scheme, including style creativity, theme cover creativity, conceptual element design, panel design, opening page design and so on. , generally provide two or three sets of programs; Expand typesetting stage: this stage is to expand typesetting according to the determined design scheme, including text typesetting, model diagram design, chart design, case design, graphic modification and so on. Finalization and printing stage: this stage includes text proofreading, finished draft making, film proofing, paper process determination, printed matter control, etc.