In 2003, Feng Cheng, a young man from Hunan, left his hometown and went to Guangdong. He entered a completely unfamiliar industry and became one of many new forces to promote the development of online marketing in China. From the age of 19, I went to Guangdong alone and entered the online marketing industry. At the age of 25, he resolutely left the company that had served for many years and started his own business. Feng Cheng worked harder than his peers and got more rewards than his peers. After just five years of development, Tianxingjian Group, founded by Feng Cheng, has developed into a diversified enterprise covering five major sectors: custody, training, operation, investment and clubhouse, and has become a well-deserved leader in the network marketing service industry. Many years ago, 19-year-old Feng Cheng didn't graduate and went to work in an internet company in Shenzhen. Feng Cheng was a complete stranger to the online marketing industry at that time, but with his keen interest in the Internet since childhood and the efforts of young people, Feng Cheng joined the army of online marketing in China. Feng Cheng said, "Before I entered this enterprise, I never thought that I would be engaged in online marketing, because what I had learned had little to do with what I was engaged in, but I personally think that the future online economy will be the mainstream." . So Feng Cheng started his career with his faith in online marketing, and never looked back, through thick and thin. After entering the enterprise, Feng Cheng groped by his own efforts and learned all the knowledge and skills about online marketing. Network marketing, a completely unfamiliar industry, gradually unveiled the mysterious veil to Feng Cheng. "I have done almost all the different positions in this enterprise, and finally I have mastered the whole process of online marketing." Although Feng Cheng used such a simple sentence when talking about the time when he groped and studied online marketing at work, it is not difficult to imagine the sweat of a young man who is only 19 years old behind it. Thanks to the efforts of many employees like Feng Cheng, Feng Cheng's enterprise has achieved rapid development, and Feng Cheng has been promoted all the way because of his outstanding performance in the enterprise. In 2006, Feng Cheng was transferred to the Dongguan branch of the company to take charge of Dongguan business. Feng Cheng said: "My working experience in this company is very important to me. It is precisely because of it that I entered the online marketing industry and let me grow rapidly in the field of online marketing. " In 2008, a sudden global financial storm struck, and Feng Cheng's company felt that Dongguan's economy would be impacted by the financial crisis, and decided to lay off employees and cancel its branch in Dongguan. Feng Cheng disagreed with the decision. "I think that although the Dongguan market has been affected by the financial crisis, it still has great potential. The more the small and medium-sized enterprises here are in crisis, the more they need online marketing services to help them promote their brands and transform and upgrade. During the financial crisis, enterprises want to transform but don't know how to do it, which provides a bigger market for online marketing services, "Feng Cheng said. Unable to change the company's decision, Feng Cheng decided to start his own business and set up his own Tian Jian network in Dongguan. For many people, 25 years old is just a new age, but 25-year-old Feng Cheng has started to build his own career kingdom. Starting your own business is different from working for others. This requires more energy and effort, as well as more pressure. Many people hesitate because of this, but Feng Cheng does not hesitate, because he is full of confidence and confidence. Feng Cheng said: "First of all, I came out to work at the age of 19 and have worked in this industry for more than 6 years. I have rich experience in network marketing. In the original company, I was entrusted with the important task of operating the branch of this enterprise independently, and I don't lack experience in how to operate a company independently; Secondly, I have a team that I have been with for several years, and I have confidence in the tacit cooperation between the teams, so I am not alone; Third, I firmly believe that my judgment on the online marketing market is correct, because there are so many enterprises that are forced by the financial crisis, and everyone does not want to wait for death, and online marketing is the best path for these enterprises. Through the internet, enterprises can open up domestic and foreign markets with the least cost; Finally, our team at that time was very young, with an average age of no more than 25. We are very motivated and can't afford to lose. " Under the leadership of Feng Cheng, eight young people with an average age of no more than 25 years old came together and founded Tianxingjian Network to provide professional online marketing services for enterprises. "Tian Xingjian, the gentleman is constantly striving for self-improvement; The terrain is Kun, and the gentleman carries things with morality. " The name and logo of Feng Cheng Enterprise are selected from the divinatory symbols of the Book of Changes, which means that "Tian Xingjian" stands between heaven and earth, enjoys the love of heaven and earth, and creates an evergreen inheritance deeply loved by heaven and earth. For Feng Cheng, from the beginning, what he wanted to do was to build an evergreen network marketing career. At the beginning of its establishment, Feng Cheng's enterprise encountered the problem that many small and medium-sized enterprises lacked funds and talents, but they were all overcome by this group of young people full of entrepreneurial enthusiasm and motivation. The online marketing products of Fengcheng enterprise are welcomed by enterprises with accurate market positioning, excellent technology, affordable price and thoughtful service, and the enterprises are getting bigger and bigger, covering the national market. At present, Tian Jian Group has become an enterprise with diversified industries, and its employees have grown from 7 or 8 to more than 1000. It has been rated as the most competitive network integrated marketing platform in China, with a number of product patents, copyrights and trademarks. Feng Cheng proved his correct judgment on the development of online marketing market in 2008 with his own success. Feng Cheng said: "In the past few years, we have achieved rapid development, because both manufacturing and service industries have to sell their own products and services, and only sales can create value. There are many channels to sell products, but if you want low cost and high income, online marketing channel is the first choice for enterprises. Enterprises are engaged in foreign trade. It is very expensive to sell products abroad and let enterprises advertise abroad and become a foreign channel platform. But through network marketing, the cost can be greatly reduced, and so can domestic trade. Internet is the fastest and cheapest way. The development of our enterprise has seized the opportunity of transformation and upgrading, from OEM to brand. No matter what kind of enterprises need to start exploring the market, such opportunities have created us. " Now the whole group has served more than 30,000 corporate customers, and it is growing rapidly at the rate of more than 1,000 every year. However, Feng Cheng is not satisfied with the status quo. In addition to the online marketing trust project, he has begun to lay out his own new business kingdom, and has successively established a number of enterprises, such as Online Business Power College, Fengcheng Marketing Management, Tian Jian Investment, Tian Jian Club and so on. Feng Cheng said: "It is my personal dream to set up a training college for online merchants, because I was originally trained. After being a training teacher in the original company, I switched to enterprise operation management. Training is a job of preaching and teaching, which can help more people, share experiences with others, help them establish a correct outlook on life and values, and help others find ways to succeed more easily. " Now Feng Cheng's enterprise has changed from a network company to a group company. Its "Tian Jian Group" includes five subsidiaries, namely Tian Jian Network, Online Business Power College, Fengcheng Marketing Management, Tian Jian Investment and Tian Jian Club, and has opened branches all over the country. Tianxingjian Group has attracted the attention of relevant government departments: provincial economic and information commission, municipal economic and information bureau and district government leaders frequently inspect and guide. At the same time, Tianjian Group is also an important partner of Alibaba, Baidu, Tencent, Sina, Netease and Sohu, and has been rated as the best partner by many well-known platform vendors. Over the years, we have shouldered the historical mission of "promoting enterprises to take off and achieving outstanding leaders". While the group is developing by leaps and bounds, a set of perfect corporate culture system is explored. In order to enhance the company's core competitiveness, improve the company's economic and social benefits, and create a good cultural atmosphere and a strong source of strength, Feng Cheng laid a solid foundation for the enterprise with his extraordinary talent in just a few years, and then his enterprise will usher in a period of great development and create higher glory on a brand-new platform.
Feng Cheng's plan for the future of the enterprise once again comes from his judgment on the online marketing market in China. "I think there will be four e-commerce enterprises in China in China, one is an e-commerce platform enterprise like Alibaba, Baidu, Taobao, Alipay, Tmall and JD.COM, the other is an e-commerce supporting enterprise like SF Express, Yitong and Yiyatong, and the third is a sales enterprise that wants to do marketing through the Internet like the majority of online merchants. All three have marketing companies, and they are doing very well. If it is very difficult to hold a press conference for a period of time, but the third type of domestic e-commerce enterprises are not large, that is, doing e-commerce services such as training, custody, agency operation, talent transportation and financial services. Therefore, we position ourselves as the only high-end online marketing platform in the e-commerce service industry in China, with the goal of becoming the first listed company in the online marketing service industry.