Why can't online celebrity baking be delivered, the order is cancelled, and it can't be delivered?

Recently, Tang Yan once endorsed the online celebrity cake brand? Beth. It was exposed that the operation was abnormal, and many consumers reported that the order was cancelled, the customer service phone was not answered, the cake could not be delivered, and the order was cancelled at the same time. It is understood that? Beth. The main operator is Shanghai Shoule E-Commerce Co., Ltd. In August this year, the company and its legal representative Wu Zi Feng (founder) received a consumption restriction order, and the enforcement court was Shanghai Jiading District People's Court.

Tianyancha App shows that in July this year, the company was listed as an executor of dishonesty by the Jiading District People's Court of Shanghai (commonly known as? Lao lai? ), 10 month, was listed as the executor by Beijing Chaoyang District People's Court, and the execution target was about 1.77 million yuan.

On February 2nd, 65438, BASIC announced in official website:1Since mid-October, due to the replacement and adjustment of the company's management decision-making level and the need to upgrade the supply chain seven years after the epidemic, the management decision-making level has been changed recently, and the supply chain of the production line has been upgraded gradually. It is planned to resume the cake delivery service on February 5, 65438.

I hope that Beske is really a strategic adjustment rather than a bankruptcy. After all, many units have bought birthday cake coupons and issued gold cards to employees. Really closed down, but also the loss of large enterprises.

It is understood that? Beth. Mainly relying on Internet thinking, using O2O online and offline interactive sales. At present, cakes can be ordered in many ways, such as Beske PC official website, mobile micro-website, mobile APP, customer service hotline and so on. CRM management system collects user experience, further improves products and services, and strives to create a more extreme user experience.

According to the grapevine, hand music e-commerce was called the first baking stock in China when it just got on the New Third Board. But I don't have a factory, only a leather bag company, and the cakes are made by other food factories on Old Humin Road. Later, due to long-term arrears in payment, people were reluctant to do OEM work for him and began to go from bad to worse. The boss was superstitious about the star effect and found Tang Yan to speak for him. The gross profit margin was still very high. Later, because of the sky-high endorsement fee, the direct profit was huge, and the assets were insolvent, which turned into ST music.

Summary: Enterprises should not only consider their own interests, but also their own consumers when operating, and should not consume the trust of consumers as capital.