With the aim of "serving the whole country and spreading the world", Guangdong Province is responsible for the construction and operation of all new media services of TV and PC terminals, corresponding integrated broadcast control platforms and CMMB services of mobile terminals based on China International Radio and Television Network (CIBN). Its core business is the construction and operation of CIBN network TV platform.
Guangdong's new media business has been displayed in various new media terminals, including: TV (network TV); Mobile terminals (CMMB, Internet TV mobile client); PC side (internet TV PC client), etc.